Dear Gearbox Software,
I want to start off by saying congratulations on the upcoming release of the latest Borderlands DLC, The Secret Armory of General Knoxx. I’ve been following the coverage, and so far, I’m impressed. From new vehicles and enemy types, to a raised level cap and even more ridiculous guns, General Knoxx looks extremely promising.
However, I should note that I was one of the people who bought Mad Moxxi’s Underdome Riot on day one, and the coverage on that expansion looked compelling as well. It’s a little late to say this, considering General Knoxx is just about complete, but I wanted you to know how important this DLC is to the fans, and how thin the ice you’re walking on may be.

Before I continue, I want to preface the rest of this letter by explaining to you just how much Borderlands means to me, so that you’ll know I’m not just a random message board troll who couldn’t hack Mad Moxxi’s difficulty level. When Borderlands came out, I disregarded it completely, and refused to give it a chance. Over the following week, though, the widespread acclaim finally got to me, and I gave Borderlands a try. I was instantly hooked, and over the next week, I literally did nothing but play and discuss the game. By now, over a dozen of the three million units you’ve sold to date came from my recommendations to my peers. I even purchased a few extra copies as gifts for friends and family.
Later, when you released The Zombie Island of Dr. Ned as Borderlands' first DLC, I was in Japan studying martial arts. When I came home, I had Modern Warfare 2, Dragon Age, and a host of other fourth-quarter games waiting on my desk. Instead of breaking into the pile, the first thing I did when I got home, after unpacking, was to purchase and play through Dr. Ned. Twice.
So, when I say that Mad Moxxi made me give up Borderlands entirely, I hope you’ll appreciate the gravity of that statement.
I understand that you wanted to give fans something different. Arena-style gameplay can be incredibly fun and rewarding, but unfortunately, I don’t feel that Mad Moxxi did the format justice. For starters, Mad Moxxi is borderline impossible to complete solo, and nowhere in the product description does it say that multiple players are required to complete it. To date, I’ve only met one person who has finished the small tournaments alone, and his character setup was so specialized that I doubt anybody else would have stumbled upon the same solution.
Aside from finding reliable companions to tackle the arena, a large part of the challenge stems from the fact that you didn’t allow us to save or suspend tournaments in progress. I can understand extending replay value for the five round tournaments by having death result in a loss of progress, but the 20 round tournaments take close to three hours to finish, an unreasonable expectation for four people meeting casually online. This sort of time commitment is de rigueur in World of Warcraft, but a lot of shooter fans aren’t used to marathon sessions like these.
Furthermore, the rewards from completing roughly 25 hours of repetitive grinding -- not counting numerous deaths -- aren’t even substantial. Two skill points will not change the way I play the game in a meaningful way, and the guns that drop at the end of each round are almost always vendor trash. Aside from achievement points, there’s little reason to even attempt the bigger tournaments outside of a sheer love for the product -- a love that I feel has been stretched to its breaking point.
I’m not the only one who felt burned, as I’m sure you’re aware. The general outrage against Mad Moxxi is on par with the destruction of Alderaan in Star Wars, only our voices weren’t silenced after crying out in agony. Some time has passed, but a lot of us are still raw about being betrayed by a studio that gave us one of the more memorable and unique gaming experiences of the last decade.
That’s why General Knoxx is so critical, and why I pray that you’ve taken its development seriously. More than sales hinge on this release. If the new content doesn’t deliver in a substantial way, you’re going to lose dedicated fans. Mad Moxxi was painful, and a lot of fans -- myself included -- won’t come back if you burn us a second time. Sure, Borderlands is just a game. It’s not like you set Anne Frank on fire, or anything that horrific. But in this economic climate, where few things are certain, we need stability wherever we can find it. If a consistently enjoyable game experience can contribute to a temporary reprieve from harsh reality once in awhile, then I think that’s something worth caring about.
I’m going to give you the benefit of the doubt in recognition of your continuing efforts to support Borderlands owners. I’m going to buy General Knoxx when it comes out, and I’ll play through it with an open mind. When I’m done, I’ll let you know how I feel about it, and whether or not we have to have words again.
Now, if you’ll excuse me, I need to go find a level 48 Equalizer revolver for my Gunslinger build.
Sincerely Yours,
Michael Rousseau, aka Mordecai
Comments (16)
Sincerely,
Trixie Tang (Siren)
They made an amazing game, and you bought it because of that. Now it is your choice to not buy an further DLC. I hardly think they are going to loose any sleep over someone who wasn't a high enough level to complete the DLC alone. I was able to beat it alone no problem, and with a friend in 2 hours. So I am not sure where you are getting "three hours" from.
I also do not know a single other person who has complained about leaving one of the greatest franchises in the last decade because they were unhappy with DLC. Do you realize how selfish that sounds?? You admitted to yourself how great it was, and now you are willing to drop it all because they weren't able to satisfy you 110%?? Is that really the way you live your life???
Will you divorce your wife because she burned your dinner?? Will you demand a refund on a movie because you did not like the ending?? Will you return a New Car because the radio played a song you didn't like?? Then why would you turn your back on a fantastic franchise because of one piece of downloadable content you did not care for??
I do not know why people like you demand perfection from games and life. It always boggled me how quickly people will turn their backs on something as soon as it stops pleasing them 100%. That is NO way to live your life. NO game is perfect. Heck, my favorite game of all time is far from perfect. Mass Effect has one of the most dreadful frame rates in existence, but I still loved the game. Then the first DLC came out and it was pretty shallow. However, I still loved the game. Then the second DLC came out and it was a complete joke. However, I still loved the game.
Why did I still love the game after two bouts of mediocre DLC?? Well, because I do not demand perfection. I do not demand everything instantly satisfy me or risk loosing my business. I just won't act so harshly on something that has given so much joy. Especially when the industry is taking such a sharp turn towards appeasing the casual gamer instead of the hardcore gamer, I do not have the right to complain about an amazing HARDCORE experience.
I tried doing Mad Moxxi with two of my friends and it took us over four hours to get to the 8th set. The enemies being constantly upgraded after every round ended up making it a terrible slog. We were all level 50 and we all had some amazing gear. We were only able to beat the last three Big Tournaments after getting a friend to start up the arenas with a level 1 character.
The higher level you are, the harder the arena is. The more people you play with, the longer the arena takes. Both of these issues are counter to the best that Borderlands had to offer. Spending 2 hours to finish one Big Tournament with a level 1 sitting out was boring as hell but the only way to get through the tournaments with our sanity intact.
Just because you disagree with Michael's light-hearted approach to telling Gearbox, "You had my love, you squashed it and now I want you to earn it back," doesn't mean he's what you think he is. If you relax a bit I'm sure you'd see that.
Tom has the right idea, here. This wasn't meant to be a deathly serious piece. I took the original article -- a piece looking back briefly at the last two DLC packs that discusses the outlash and what Gearbox has to face with the new one -- and put it in an open letter format to try something new and fun with my presentation. Yes, Mad Moxxi soured me to the BL experience, and I quit playing. I never said that I stopped loving the game. I just quit playing.
Now, it's clear that my tone may have been off in this one. If you have any actual suggestions as to how I could improve it, I'm all ears. If not, GameFAQS is over there.
Actually, do you think a Bitmob General Knoxx party would be a fun thing to organize?
Side Note: The only thing I really love about mad moxie is just the bank and that is about it. Glad I can store stuff there.
Unfortunately, I play on the 360
I should put some feelers out there and try to get a group together for Borderlands. I've got it for 360 too, so if you want to play sometime, my gamertag is Chal00pacabra.
I'm trying to get all the unique weapons for my Siren (16 to go,) but you're right, New Haven farming is getting really old really quickly.
As for your argument, I actually was just fine with Moxxi. Sure, it's not a place I spend a ton of time in, but Gearbox gave me exactly what I wanted, a bank.
With 71 unique weapons to find, I need every one of those 42 bank slots.
At this point, Gearbox could sell Horse Armor and I'd still buy it happily.
I bet you that hoard mode clones will become the new 'back of the box bullet point' for companies to shoehorn into their shooting game weather it needs it or not.