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Top Three Reasons Why Lists Are Successful

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Wednesday, October 21, 2009

Editor's Note: I like the thinking behind Trevor's use of a list to explain why lists are so successful. By all means, list the reasons you think he's right or wrong in the comments below. -Greg


One of the most popular formats in gaming journalism is the list. Why? Because they get a buttload of hits. I've heard stories about journalists pitching a story and getting this response: "How can we turn this into a list?"

Many people seem to be against lists, but I guarantee you that they are the first ones to comment on 1UP's next Top 5. Why are lists so popular, yet many people's guilty pleasure -- sort of like fast food? Here is a list that tells you why:


Lists are even prevalent on the back of game boxes.

1. People like to argue

Let's say I wrote a list of the best games of all time. On the top of the list I put Superman 64. I'm sure most of you would leave an angry comment at the bottom of the article.

Cha-ching, money in the bank! I'm rolling in a figurative pile of hits and comments.

 

It seems like you can always find that one game that's left off the list, which means somebody will rage about it in the comments. These (rightful) haters are unwittingly giving the writer more recognition. Oh, the irony!

2. It's easy

I mean, how hard is it to think of a couple games that do the same things really well or really terribly? I'll do it right now.

Top 5 Indiana Jones Rip-Offs or Licensed Games

1. Uncharted 2: Among Thieves

2. Uncharted: Drake's Fortune

3. Tomb Raider Anniversary

4. Lego Indiana Jones

5. Tomb Raider

I'll even do it again:

Top 5 Boring Protagonists in Video Games

1. Master Chief (Halo series)

2. Marcus Fenix (Gears of War series)

3. Your character in any MMO

4. Anyone in any Lego game

5. Max (Scribblenauts)

Those lists took a combined five minutes to do. Even a caveman could do it.

3. We humans like to organize things

Our ancestors (the same cavemen who could make lists easily now) would set up boundaries between their territory and others'. This gives us a hereditary comfort with organization. Things appeal to us more if things are organized into lists and categories. We may try and deny it, but we enjoy lists innately.


This is a bit too organized for me.

What do you readers who I manipulated into clicking on my story think? Are lists your guilty pleasure? Should lists be abolished? I'm eager to hear your responses.

 
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Comments (14)
Lance_darnell
October 10, 2009
Your list of why we like lists is apt, and here's why: 1. Your third point is true, but I think it could be more of a human need to just organize and classify. 2. I like to argue, for instance I do not think the Master Chief is boring. 3. It was funny!
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October 10, 2009
I threw Master Chief in there only to make people angry.;D
Shoe_headshot_-_square
October 10, 2009
You got my click!
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October 11, 2009
You're right on the money, Trevor! Lists aren't going away anytime soon, and I really don't mind. They're usually nice quick reads, and like you said, they're great for a good ol' fashioned argument.
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October 21, 2009
How could you rate Max like that. Lets see you take on a wolf by summoning cathulu and then intentionally running into a pit of lava(not from bad controls but because you are just that balsy)
Franksmall
October 21, 2009
I am not a hater, nor a lover of lists. I do read them sometimes, but that is mainly because preview coverage has become positive to a fault and it seems like only the biggest games get any kind of significant coverage. It is starting to seem a bit like most games coverage are fluff pieces, news or yet another story on Modern Warfare 2.
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October 21, 2009
The reason I like seeing others lists? I can remember EGM's 200th issue as an example. They gave the list but on some of the games there were anecdotes and back stories about WHY they picked these games and in turn I got to learn a little more about the editors. Through these lists you get to learn more about the writer.
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October 21, 2009
@Jazz: You sure it wasn't bad controls?
Greg_ford
October 21, 2009
@Timothy: That, indeed, was a great list! (OK, I may be a little biased.) Creating it was a lot of fun, but man, the arguments we had....
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October 21, 2009
Are you joking about the list on the InFamous box? I mean, that's what the back of the boxes are for.
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October 22, 2009
1. Nice list. 2. I enjoyed it! :)
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October 22, 2009
"Lists" are one of the TOP FIVE items, that I LOVE to post. ;) I have an entire section of my site dedicated to lists. They are not gaming related or else I'd share...
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October 22, 2009
I wrote a news piece yesterday summarising part of a speech given by Peter Molyneux. It was about his 5 most innovative games. As Molyneux had a lot of interesting things to say about each game, I decided to present it not as a bullet-pointed list, but as as a fully-fledged news piece. The story was successful (picked up by Kotaku et al), but the third comment said something along the lines of, "I came here expecting a LIST, not a wall of text." The piece wasn't even 500 words long. So we can add another thing to your list: not only are they easy to write, they are also easy and quick to read. Like the McDonalds of videogame journalism, they can be consumed in seconds and then forgotten about entirely.
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October 22, 2009
I like lists, like reading em, like making em, like arguing about them. They do get abused an awful lot though, guess that's why so many people would prefer to see less.

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