At the time, I used the name "Bookman." I was well-known in my Counter Strike 1.6 community, especially as a sniper. Within the familiar confines of our server space, I made friends, sharpened my skills, and met new players. But last week I returned to our once-famous server to find it completely empty. Everyone had moved on -- the clan had separated and the server was a ghost town.
Due to their very nature, communities expand and deflate. Human beings either make a concerted effort to maintain social connections or they move on. Unfortunately, most online communities fail to live past their first anniversary. In fact, most multiplayer games don't maintain a fan base large enough to justify server costs. As the fictional antagonist in the film AntiTrust put it, "This business is binary. You're a one or a zero. Alive or dead."
The question remains, however, how do we prevent this death? How do we stop burgeoning online communities from turning into ghost towns 12 months down the road? Well, I have a few ideas. Here are three practical steps any developer can take that will increase the longevity of their game and maintain a decent-sized fan base:
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