Xbox Live Arcade Trend Watch: $15 Price Point Becoming the Norm

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Friday, August 13, 2010

Editor's note: Thomas provides an eye-opening investigation of the trend of price increases for Xbox Live Arcade games using a mathematical model he developed himself. I'm interested in whether economic factors -- such as inflation or the current slump in the economy -- may influence the growth that he documents. I also wonder what the median price for XBLA games are over time, since outliers could nudge the average higher or lower, thus offering a misleading picture. -Rob


Last year, I looked at the rising prices of Xbox Live Arcade. I’m here to revisit my study and check the accuracy of my claims; I also realized how dreadful it is to read about math while reviewing my original article.

So, I'll answer two questions in this 2010 edition of XBLA prices: Was I completely off with a pathetic attempt of applied mathematics to interpret a horribly complex pricing system? Can I make analyzing XBLA prices sound even a little interesting?

 

Below is my data from the previous study. I extrapolated the post-2008 information because I only had data up to the middle of 2009. I also based the model on how market prices fluctuated in years prior, so I was confident that my data was accurate.

Year 2005 2006 2007 2008 2009 2010 2011
Average 470.60 567.32 664.04 760.76 857.48 954.20 1050.92
$ USD Conversion 5.88 7.09 8.30 9.51 10.72 11.93 13.14
# of Games 12 33 54 75 96 117 138

Quick translation, I predicted that the average price of Xbox Live Arcade games in 2009 would be $10.72. I also predicted that in the following year -- our current year -- the average price would be $11.93. Now that 2009 is over and I have a full list of XBLA games and their prices, I can find the actual average price and compare it to my model’s numbers.

In 2009, Microsoft released 90 games with an average price of $10.78 on the service. I predicted 96 games and an average price of $10.72. Not too bad. My model overestimated six games and underestimated the price by six cents -- surely better than speculation and randomly pulling numbers out of my ass.

Year 2009
Total Games 90
Average Microsoft Points 862.22
$ USD Conversion 10.78
Standard Deviation 280.68

2010 is still up in the air. In my 2009 study, I predicted 117 games by the end of the year with an average price of $11.93. 2010 isn’t over, but after gathering some data, Microsoft plans to release 50 games with an average price of $12.04 by the end of August 2010.

My model may overestimate the number of released games in 2010, but the average price is right on track. At the end of August 2009, Microsoft released 56 games with an average price was $10.71. Here’s the interesting part -- the section that doesn’t hypnotize readers into boredom because I use a lot of math -- we have fewer games with a higher price this year than last year.

Last year’s study concluded with a couple of possibilities. The average price is higher because developers release more games with variable pricing. XBLA would be a treasury full of wonders with a diverse set of prices. The other reality is that $15 becomes the default price point for all XBLA titles -- a non discriminatory price point that would govern a warehouse of virtual games.

So far in 2010, Microsoft has priced 22 games at $15 on XBLA. In 2009, 18 games received that price. This means that in 2010, $15 is the default price point for almost half of the games on XBLA. It is most likely the end result will be around 20-25% -- according to last year’s data -- but the bleak outlook of every game costing $15 seems more like reality.

Year 2008 2009 2010 2011 2012 2013
Average Microsoft Points 762.87 860.61 958.34 1056.07 1153.81 1251.54
$ USD Conversion 9.54 10.76 11.98 13.20 14.42 15.64

Above is my updated model that I used to see the current trend of XBLA prices. Note that these values are not exact -- they are just a good estimate. The end of the year forecast for the average price of a XBLA game will be $11.98.

2011 and beyond is where things get complicated, and I won’t go on record saying XBLA games will cost more than $15 by 2012. But I will claim that the question of whether a game costs $10 or $15 will be extinct. Players, video-game journalists, and forum posters have noticed the increase of XBLA prices. This is just the mathematical model that helps prove that accusation.

 
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Comments (11)
Me_and_luke
August 11, 2010

I absolutely hate that every Arcade game is jumping on the bandwagon and being priced at $15 just because "everyone else is doing it."  At least half of the games aren't worth it (I'm not sure any of the first three games of this Summer of Arcade were worth $15).  It's ridiculous to think that it only took less than three years for nearly every game to sell from $5 to $15 (Braid, I love you, but you started it).

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August 11, 2010

You know that is why i bought Young Thor for 4.99 on the PSN :) good title and worth the price ... :)

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August 13, 2010

Well as long as XBLA game prices trend upwards, my buying them will trend downwards. I've purchased NO summer of arcade games this year despite having interest in a couple of the titles. I'll just wait until they're on sale.

Me
August 13, 2010

This was absolutely fascinating, Thomas. I may not be good at doing any math past algebra, myself, but reading it about it is extremely interesting when someone can make the subject matter palatable. I think you did a good job at it!

100media_imag0065
August 13, 2010

Yeah, PSN is the place to go now for games. They are cheaper, and have better games. Xbox Live is just too expensive now. They charge you for the right to access it, and then they charge you for expensive games that are only getting more expensive. One by one my friends are dramatically reducing the amount of things they buy on Xbox Live because of the expense. You used to be able to buy 3 or more games for $30. Now you can buy 2. Heck, I remember the days when it was filled with 400 and 800 point games.

Yet now it is filled with 1200 point games, and that is just too much of a strain on the ol' wallet.

4540_79476034228_610804228_1674526_2221611_n
August 13, 2010

They will, and people have voted with their wallets. 

Picture_2
August 13, 2010

The most common argument I hear from people who defend the $15 price point is that "it's only $5 more dollars." While this is true on a per game basis, with so many quality XBLA games coming with this extra $5 mark up really starts to add up.

Default_picture
August 14, 2010

Higher prices is a sign of a healthy market (in this case). Remember that the size of XBLA games was originally 50MB, then was bumped to 250MB, and now I think it is infinite. That means the quality has gone up dramitically.

So, this is good news that shows XBLA is a success.

Default_picture
August 14, 2010

Remember, this is the same Microsoft who didn't want to forgo it's customer 30% cut for Chime, which was intended to raise money for charity.

I've purchased maybe two games on XBL this year due to the continue price-hikes.  Most of my digital purchases of late have been on PSN and the iPhone app store.  Basically, if it's on XBL, I'll wait until it's on sale, unless it's a "must have" title.

There's no doubt as to why I'm no longer a "PC" these days.  Between Vista & half a dozen dead 360's, there's no love lost between Microsoft and me.  My MCSE is pretty much valueless for me as well, since I decided several years ago to switch to open-source development tools.  Have you seen the prices of Visual Studio these days?!?

As to "Tim Larkin"'s comment re: higher prices=higher quality, I beg to differ.  There have been a number of crap titles priced at $15, regardless of their size.

Demian_-_bitmobbio
August 14, 2010

Hi Mystakill -- we ask that people use their real names on Bitmob. You can change that info via the 'account settings' link on the top right of the page. Thanks!

Default_picture
August 15, 2010

I'd have to disagree with the file size being used as an indicator of quality. Windows ships with Solitaire, a simple game that people have been hooked onto that has a relatively small file size. Daikatana on the other hand would have to be dozens of times larger than solitaire, but fail to deliver quality anywhere at the level it should be at that size difference. Heck, Tetris for the NES was less than 1 megabyte in size, but it can arguably be more compelling or show more quality in its' entire package than some consoles bundled with games will never be able to achieve.

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