Casinos Going after Gamers: The Lord of the Rings Slots

Shoe_headshot_-_square
Thursday, November 11, 2010

On a recent trip to Las Vegas to secure funding for Bitmob via "put it all on black!" -- er, I mean, to see my dad -- I discovered this fascinating new video slot machine themed after The Lord of the Rings. I don't know if I've seen anything more obviously targeted toward gamers outside of Master Chief Mountain Dew. This thing had it all: side quests, unlockables, power-ups, and most interestingly, a progression-based achievements system....

Here is the main screen with the spinning reels. By choosing a username and password and logging in, you can save your quest progress for future sessions (if you don't have one of those advertised Total Rewards cards). So just because you've burned through this week's paycheck doesn't mean you'll have to start the trip to Mordor all over again come the next payday. (Click any image for a larger view.)
 

 

You can earn trophies/achievements for accomplishing certain tasks, and you can see the minigames and side quests you've unlocked at the top of this screen.
 

You can earn and store power-ups for later use. The buttons you see here are actually miniature display screens that change according to what's happening in your adventure at the moment. They must be awfully confusing/frightening for old ladies.
 

I spent $60 on this machine, just to bring you the best, most thorough preview possible. You're welcome.

 
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Comments (12)
Nick_whale
November 11, 2010

Looks confusing. Then again, the only casino game I have the balls to play is the slot machine.

There184
November 11, 2010

I just had a crazy idea: achievements on your supermarket reward cards.

Shoe_headshot_-_square
November 11, 2010

Nick: It's definitely confusing at first. But $60 of play will let you figure a lot of shit out. :)

Alex: You're going to be rich!

Default_picture
November 11, 2010

About three years ago I won $20 from a SEGA Shinobi (PS2 game) machine in Canada. I'm not familiar with casinos so bear with me in my description. It was one of the video slots where special things would happen and sometimes the ninja from Shinobi would cut up baddies in minigames. I would have never played it if it wasn't for the video game tie-in. 

Default_picture
November 11, 2010

I'm not too surprised at how much Lord of the Rings has been passed around hahah this looks fairly interesting at least. I saw a design of a toilet colored like and with the writing from the One Ring, I'm not sure if it was mass produced or fanmade but that's just one example. Still, I think most gamblers would probably shy away from this.

Dscn0568_-_copy
November 11, 2010

This actually makes a lot of sense. This gives you the illusion that you can use skill win more money, even though it's still mostly luck.

Default_picture
November 11, 2010

Well as gamers get older I guess this can be expected.

New_hair_029
November 12, 2010

The first slot machine I ever played was Star Wars themed. In a casino full of old ladies I appeared to be the only person intersted in them.

Brett_new_profile
November 12, 2010

Whatever happened to a good old-fashioned lever?

Jayhenningsen
November 12, 2010

I'm thinking that must be Shoe's worst nightmare. I'm surprised he didn't drop 10 grand on that thing trying to get all the achievements.

Img_20100902_162803
November 12, 2010
Levers are out, buttons are in. Wait till the gambling world gets a hold of a kinect.
Imbarkus_picard_avatar
November 14, 2010

I actually work in a casino, as an I.T. Director.  I have seen more than a few areas where crossover between our two groups of "gamers" is being targetted.  More than a few years ago we had a Pac-Man machine, the bonus round had you navigating a maze of ghosts and pellets.  Of course, being a game of chance, direct control and skill progression are both denied the player.  I know that I have seen a Shinobi machine around too.  Achievements in slots are a no-brainer.  I actually recently proposed that our casino add achievements to the marketing arm of its player's club.  I think the idea is a good one.

I remember playing the Star Trek slot last time I was in Vegas, and the machine had unlockable "chapters," and your progress through them could be "saved" by printing out a ticket to reinsert and continue later from where you left off.

In the final analysis, my opinion is that casino games (except for poker) have to remain games of chance and not skill, and thus will have limited appeal to the hardcore gamer set.  I wrote my own bitmob article pondering these connections a year or so ago here:

http://www.bitmob.com/articles/gamers-and-gamers

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