Ubisoft's and EA's Extreme DRM Will Kill PC Gaming

Default_picture
Wednesday, March 24, 2010

Editor's note: I'm just as annoyed with the direction that the industry is taking with copy-protection and PC games as Aaron; however, he's losing me a little bit when he cites high prices as an explanation for piracy. I don't disagree that a lower barrier to entry would increase the sale of new games, but Brad Wardell, CEO of Stardock, got to the heart of this matter when he stated that those who pirate games were probably never going to buy them in the first place -- no matter how much they cost. Although, Aaron raises one rarely mentioned point that webcomic xkcd previously expressed about music -- that publishers force us into a position of criminality if we ever want to functionally retain the games we've bought. -Rob


I am terrified for the future of PC gaming. Both Ubisoft and Electronic Arts are forcing digital rights management onto paying customers that is so utterly customer unfriendly it boggles the mind.

Not only do you need an active, persistent Internet connection just to play these companies' latest games (Ubisoft's Assassin's Creed 2 and Silent Hunter 5; EA's Command & Conquer 4), but should you ever lose that access -- due to a problem on your end or theirs -- you'll also lose unsaved progress and become cut off from the very product you purchased. 

It's like buying a car and every so often someone comes along, removes the tires and engine, and gives you the finger. Sure, they'll reassemble your vehicle at some point, but that doesn't change the fact that your ride became useless for a significant period of time.

The scary thing is that I see this trend taking off, and it isn't good for anyone.

 

While we don't know whether EA will definitely continue using the DRM first implemented with the recently released C&C4, I bet that they likely will. Just like Ubisoft, they undoubtedly think this scheme will solve the piracy problem that has forever plagued PC gaming.

The thing is -- you can’t stop or control piracy. History shows that no matter what walls we raise, clever people will always be clever and find a way to beat any system. Yet publishers and developers seem utterly convinced such is possible because they keep trying to find ways to combat the "problem." I, for one, never saw piracy as a problem to begin with but rather the nature of the platform.

I will always make a strong argument to my friends not to pirate, as I have the utmost respect for the industry and the hard working people within. I cannot for a moment, though, look away from the truth so many of these big companies (and people in general) refuse to acknowledge: That games are expensive and most people can't afford them, especially now in this economy.

That doesn't excuse piracy entirely, but it is significant. I wish more people realized this. Piracy cannot be stopped, and companies need to cease trying because this crusade for justice has gotten to the point where the "bad" people are getting a better deal than the "good" people.

Ubisoft denied that pirates hacked Assassin's Creed 2 within a week of release on PC. People were already playing the game without dealing with the DRM, which may indeed have been untrue; however, I'm convinced that at some point in the future, hackers will find a way to bypass Ubisoft's and EA's new anti-piracy measures -- or anyone’s for that matter.

I am proud to say my that current games collection is definitely legit. But, perhaps when I was younger, a few of the games I bought were knock offs. How would I have known? So, I guess one could claim ignorance back then, but these days you have to actively seek illegal copies.

While it is much more obvious now, that doesn’t change the fact that file-sharers aren’t all organized criminals stealing online. Most of them are just poor, stupid, or want to test the game before they throw down 60 bucks.

Piracy is more common than ever due to the relative ease of doing it these days. The sheer explosive popularity of gaming over the last few years has given the activity a massive boost.

Decades ago, only being able to afford a couple of games a year was fine, hence why piracy was so low. But now that a new, awesome game releases every week, people want to buy and play more. The sad fact is that we miss out on a sizable chunk of good games...well, those of us who want to pay for them, anyway.

Yes, I recognize that "bad" pirates exist -- those who have jobs but simply don't care to pay for things that they can so easily acquire for free. Although, I wouldn’t be surprised if very few people who download games illegally fit this description.

Anti-piracy isn’t the solution -- a lower-monetary barrier to entry is, and I have been saying this for years. If more companies start using this insane DRM, it will kill the PC gaming platform because the only way to guarantee you would be able to play your games in the future is through piracy.

For every copy of Crysis sold, ten were pirated

A pirated copy is the same as a non-purchase -- look at things this way and suddenly the world is a better place.

My idea -- incentivize pirates to buy legit, come up with things that can only be done through purchases, and make games affordable. Downloadable content would be doing this if developers didn’t insist on charging so much.

 
Problem? Report this post
BITMOB'S SPONSOR
Adsense-placeholder
Comments (14)

Here in south america games are super expensive, a $60 new PS3 game such as God of War 3 costs $100, only when a game is old enough is rebated, and in extremely rare cases (3 in my lifetime) the price fall to the "reasonable" end, when that happens I sense the urge to buy it no matter what. I see myself as a independent working young adult who can't compromise more than 30% of his monthly income to games, a fringe case between legal purchase and pirating games; making affordable games could make fringe cases like me buy more legit games, maybe not the people who want everything free, but at least the people who want to pay "reasonable" prices for games

Redeye
March 24, 2010

I personally agree that piracy would be less of a problem if games were less expensive. Still the likelyhood of that happening is next to zero. Until the race for super awesome graphics dies down game makers will keep spending far too much on making the games to warrent making them lower priced.

On top of that fact it still wouldn't completely solve the problem. If you look at the music industry it proves that reasonable pricing can't totally eliminate piracy. Even with places like I tunes charging a dollar a song people still pirate all of their music because they feel a false sense of entitlement and want to spend their money on things they can't steal with ease.

Default_picture
March 24, 2010

It will be interesting to see the PC version sales ratios for these titles, if even to compare against the last installment's sales of their PC versions (before new DRM). I know there is no way to measure an accurate sales comparison but it would be interesting. 

Default_picture
March 24, 2010

A lower price point would not end piracy, but it would create more genuine customers.  I think we can see from Steam sales and the data they've given out (ok, often only in broad statements) that there are a lot of core PC gamers who are limited not by their appetite and free time (ok, maybe by their free time, but that just makes us all grow our piles of shame) but by their wallet (in terms of weighing up a game purchase vs many pints down the bar with their friends for an extra night out that month).

Economics says to take people for as much as you can, so there will obviously be a month or two of gouging from people who want a game asap (currently PC gaming is anything from £17.99 to £30, inc tax, for a new title in the UK - partially because a loophole allows games priced at under £18 to be delivered sans 17.5% sales tax) but over the first year (especially for games that have a strong DLC component) this should really drop down to maximise sales.  After a year then we're talking more casual sales or capturing people who weren't all that interested in the title (this is where I think the sub-£10 Steam prices can really make a killing).

Default_picture
March 24, 2010

@Luis Carlos Chivatá Celis

That still does not excuse pirating. Here in Russia games cost 100$+ for PS3 games also. What I do though is use a forwarding company in US and get games from Amazon which often comes down to lower than 60$ including the shipping. The draw back is that I get the games usually a month after the release but its worth the price.

Default_picture
March 24, 2010

While I agree that EA and Ubisoft's always-connected DRM is a huge problem, there is no obvious solution to the problem that DRM wants to address.

I think you are wrong in thinking price is a factor in piracy.  World of Goo is cheap, a great game, doesn't have DRM, and 90% of the people playing it were playing pirated copies.  (http://www.joystiq.com/2008/11/13/world-of-goo-has-90-piracy-rate/)

You say you need to incentivize legit purchases, but the problem is the technical solution to identify the legit purchasers.  How do you do it?  Like it or not (and I don't), Ubisoft and EA's always-connected DRM DOES solve this problem - it just does so at the expense of the user experience.

100media_imag0065
March 24, 2010

They want PC gaming to die. That is why they are doing this, to kill it without making it obvious and just ceasing production of PC titles.

 

Also, I will not support a company who harms innocent gamers. Assassins Creed 2 will never make it to my PC because I will not support Ubisoft in hurting honest customers. Take Socom Fire Team Bravo 3, I will never buy the game now because Sony has set it up to punish innocent gamers who can't afford to buy it New by making them pay $20 extra to use the online functionality inside the game. The last time I checked it was not illegal to buy a used game. I took the money I was going to buy it with and pre-ordered Alan Wake instead.

 

I fight this fight with my wallet. I buy all Ubisoft games used so they don't get a dime from me until they stop this DRM fiasco. I also have not bought a new Activision game since Bobby Kotick became a greedy monster. Sure, I will play their games, but I will make sure they don't get a dime out of me while doing it. Buy Used, and DO NOT buy DLC. If they want to play dirty, then Game On.

Robsavillo
March 24, 2010

I want to jump in and say that I don't think anyone here is arguing that high prices [i]excuse[/i] piracy, but that they may [i]explain[/i] the activity. Those are two different claims.

Jon_ore
March 24, 2010

I'm a little surprised at how few PC games (comparatively speaking) provide downloadable demos before and after a game's release. People who download pirated games to "try before you buy" would have scant excuses to do so if they were more readily available. I can personally say that the demo for Batman: Arkham Asylum helped convince me to drop cash for the full game, but I'm hesitant to do so for Borderlands because I'm a little cash-strapped and haven't been able to try it out before making such a purchase.

Default_picture
March 24, 2010

I'm not going to pretend that I know better than everyone and that any solution I come up with will be better than DRM.  But I will say that DRM is a serious problem that at least needs to be tweaked to the point where it doesn't f*** with consumers on such a massive scale.

Default_picture
March 24, 2010

@Rob Savillo

I totally agree and I think I should clarified it better in my post.


As for DRM, it hurts the PC gaming alot and it will not stop the pirates as they will always for a way.

100media_imag0065
March 24, 2010

@Jonathan, BUY Borderlands. I am surprised that you are still hesitant even after the flood of positive reviews and fantastic gamer response. It is one of the best games of this generation. If you love FPS's, RPG's, and Open World games you can not go wrong.

Jason_wilson
March 25, 2010

Prices for games -- especially PC games -- are very reasonable, especially when you consider that $50 has been the sales price for top PC games for a very long time. Pricing certainly hasn't kept up with the consumer price index (just imagine if game prices increased at the same rate as gasoline or milk over the past decade). 

The problem is that wages are not only stagnate but have even dropped in certain industries. The 2000s were a lost decade when it came to wage gains for anyone not in the top 10 percent -- and with a horrid recession at the end of the decade, the few places the average person made gains (home prices and investments) were hammered. 

Default_picture
April 03, 2010

Piracy for the most part seems to centre around new release high profile games. They were the primary focus of my article in regards to this issue.  Not all games are expensive but the ones that get pirated more than others almost always are.

Their are plenty of cheap games that get pirated but generally speaking they aren't the games being hit the hardest by piracy.

I dunno maybe cost reductions really wouldn't do anything but I like to believe they would and thus was my main argument for writing this.  It would be nice if someone could do some kind of experiement to see if my argument holds any weight. 

You must log in to post a comment. Please register if you do not have an account yet.