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Lara Croft and the Franchise Appetizer
Brett_new_profile
Monday, March 15, 2010

The first thing you should know about the upcoming isometric, co-op, downloadable game Lara Croft and the Guardian of Light: This isn't your father's Tomb Raider. In fact, it's not even a Tomb Raider game at all -- notice those words conspicuously absent from the title.

Consider Guardian of Light to be a kind of appetizer for the Tomb Raider franchise, something to whet your appetite during the long development cycle between tent-pole Tomb Raider releases. It's the best thing to happen to Lara Croft in years.

This franchise appetizer strategy is being employed by more and more developers. The PSN download Ratchet and Clank Future: Quest for Booty bridged the gap between Tools of Destruction and A Crack in Time, engaging players in a brisk 4-6 hour story. And at GDC this year, THQ's Danny Bilson said that the company's "core brands" will get downloadable entries this year.

 

I can see why franchise appetizers appeal to game makers. With development costs ballooning and broadband penetrating more homes, why not take a chance with a $10 or $15 game? The games can reuse assets (Quest for Booty) or an engine (Guardian of Light) to keep costs low and development time brief.

Franchise appetizers can also function as proving grounds for new features. Shifting perspective and dropping in co-op in the next mega-budget Tomb Raider game would represent a huge financial risk for Crystal Dynamics and publisher Square Enix. But in a $15 "Lara Croft" game? It's pocket change. If Guardian of Light proves successful, don't be surprised to see co-op in the next iteration of Tomb Raider.

Best of all, these benefits trickle down to the player. For fans, a franchise appetizer can be a welcome dip into a favorite series. For other gamers, the radical changes to gameplay in the franchise appetizer may tempt them to try out a series they've otherwise avoided -- or bring back former fans who have strayed.

Take me, for example. I haven't been genuinely excited to play a Tomb Raider game since the original entries on the PS1. But as I sat through the Guardian of Light demo at GDC, all I wanted to do was grab the controller and jump in myself. I can't think of much higher praise than that.

 
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Comments (9)
Dan__shoe__hsu_-_square
March 15, 2010


I agree: If this were a normal Tomb Raider, I probably wouldn't care. I'm interested now....


Jason_wilson
March 15, 2010


Is this a Diablo-style game? It sure looks like it to me. 


Brett_new_profile
March 15, 2010


@Jason: Looks like a Diablo-style game, but it definitely doesn't play like one. It's firmly in the arcade tradition -- points pop up for each enemy you kill, and the co-op harks back to hazy days in the arcade mall...


59583_467229896345_615671345_7027350_950079_n
March 16, 2010


Probably should have mentioned what it was in the piece :P


Img_1019
March 16, 2010


I hate the "appetizer" term, but the game sounds interesting. 


Jason_wilson
March 16, 2010


How about "amuse-bouche", Aaron?


Brett_new_profile
March 18, 2010


I don't like the way appetizer sounds either, but if I went with something like aperitif or amuse bouche, people would label me a food snob! (Which, yes, is slightly true -- but still!)


Jason_wilson
March 18, 2010


@Brett Nothing wrong with being a food snob. I even called Torchlight an "amuse bouche" in a review. 


Brett_new_profile
March 18, 2010


@Jason: Hehe, in San Francisco, you don't really have a choice. But I don't mind: I'm eating better and healthier here than I ever have before!


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