The end of specialty retail: Five reasons gamers shouldn't worry

Summer_09_029
Monday, July 25, 2011
EDITOR'S NOTEfrom Rob Savillo

I went to Borders this weekend -- the beginning of the book retailer's end. And while I've never been a part of a reading community, I can see how losing a central hub would negatively impact those who once gathered there. Gil, though, argues that video games may be immune to such a shake-up if dedicated hobby stores like GameStop were to file for bankruptcy. Do you agree?


Thank you, video games. It's nice to know Amazon can't take away everything.
 

Borders is closing, leaving me without a job and several cities without a venue to base their reading communities.

It’s the double-edged sword of specialty retail. Upon the arrival of a local business selling specialty items, a customer base can unify by virtue of a common interest; however, if that business is suddenly thwarted by a competitive market, those individuals who have organically structured a portion of their lives around an environment tailor-made for them ultimately lose.

There’s no sign of this dog-eat-dog process ending. With major retailers and massive online conglomerates broadening their inventories to encompass larger varieties of consumers -- coupled with the popularizing norm of digital distribution -- the health of specialty retail appears more and more dismal.

If -- God forbid -- our GameStops, Play N Trades, and various independent, video-game retailers lost this uphill battle, would gaming society be equally susceptible to a collapse as other shared-interest communities?

 

Not likely.

Video-game culture is unique in that it’s sustained by a series of customs that inherently bind and maintain an active community.

Here are five elements of the gaming community that make it the most resilient society based on common interest.


1) Multiplayer since the beginning

Community comes out-of-the-box. Multiplayer, though evolved in form and connectivity, has always been an integral part of the video-game experience.

Even in gaming’s infancy, multiplayer had consistently been a designed function. Over the course of only a few console generations, the number of controller ports increased. Now, with the standardization of online gaming, interpersonal connections can be made on a global scale.

Whether you’re platforming with friends in New Super Mario Bros. Wii or assisting your team with a blackbird in Call of Duty: Black Ops, possible social experiences are innumerable.


2) A busy media industry keeps us involved

In the gaming world, hype spreads like a cold. And when gamers get hyped, they talk...a lot.

With a variety of web and print sources, dedicated geek TV, and media conventions like Electronic Entertainment Expo (E3) and Tokyo Game Show (TGS), a constant blitz of hype-worthy news keeps ears perked and mouths running.

Even during industry lulls, a new-game trailer or the tiniest developer announcement is enough to resuscitate gamer interest.


3) Online communication is ingrained in gaming culture

Gamers don’t necessarily need clubs, classrooms, or dedicated retail stores because inconvenient geography and location doesn’t deter meaningful game-related discussion.

GameSpot, Shoryuken, Smashboards, and, of course, Bitmob; the most provocative conversations pertaining to gaming culture are often found on free online communities.

What does your gamertag mean? Should Metaknight be banned from tournament play? Why do movies based on video games usually suck? All things gaming, whether significant or trivial, can be examined and discussed by an ever-growing population of connected gamers.


4) Competition builds community

Evo and Major League Gaming (MLG) sponsored tournaments are spectator events that bring the same addictive thrills as any professional sporting event. They draw hordes of gamers from around the world -- whether in-person or via live-stream -- all wanting to witness amazing gaming feats.

Locally, video-game tournaments are held nearly every weekend; the listings of which can be found on fan forums like Eventhubs. Local gamers gather to compete and earn respect, but more importantly, they socialize and have fun.


5) Gamerspeak

I don’t think Mordin’s implementation of the genophage on the Krogan population was ethical.

It both excites and relieves me to know that a majority of you who read the above statement actually understood what I was referring to.

Gaming is an acquired taste. Many people don't have the necessary palate to grasp its complexity and uniqueness. This could explain why video games so frequently encounter opposition -- whether by fading movie critics or politicians pushing an agenda for the sake of notoriety. Most just don’t get it.

For this reason, opportunities to participate in gamerspeak with fellow gamers -- whether planned or by sheer happenstance -- are as comforting as they are entertaining. No judgment, no awkwardness, and often conversations flow effortlessly from subject to subject. Gamers get it. We get each other. And we have our own language to prove it.

 
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GIL LAWRENCE DE LEON'S SPONSOR
Comments (5)
Default_picture
July 25, 2011

Thanks, Gil. This is a great article. I'm sorry to hear that you lost your job with the Borders closure. The two Borders near me both closed earlier this year, and I can tell you I definitely miss going there, seeing familiar faces, and getting book recommendations. 

You make a lot of great points here. For me, I'd sum it by saying that I've made friends while playing videogames, in neighboring states and on the opposite side of the world. Reading a good book makes me feel connected to the author and a part of a shared audience, but I can't say I've made a friend literally while reading. That isn't to say I don't talk to people about books - I was passing around my copy of Swamplandia! during drinks with friends the other night; I think they were interested.

But yes, I agree that I'd still feel part of a videogame community if Gamestop went under. It's actually been a while since GS made me feel part of their local community of gamers; a couple of years ago I knew all of the guys at the store by name, and then one night the staff was totally replaced. I used to go in and talk about new games, inevitably walking out with something. Now I feel anonymous there, and I buy more games on Amazon as a result.

Ironically, I feel less anonymous online, particularly on gaming site - hell, I even post here with my real name.

Summer_09_029
July 25, 2011

My inner-manager was appalled by your local GameStop's lackluster performance in customer service.  Where are you from?  I'll take control of the store and make sure that feeling of anonymity never happens to you or anyone else again. =)

Default_picture
July 25, 2011

Ha! I live on the North side of Chicago, but I mostly go to the Gamestop in Evanston. It's probably an exaggeration to say that the staff was replaced overnight. There were two GS stores in Evanston, and they closed one, consolidated the staff. I remember going in and meeting all of these new, younger employees, and then a few weeks later all of the older guys were gone. I like to think that the guys I knew were promoted or found better things. And it's not that the younger guys aren't nice - they just didn't know that I was once a regular, and I haven't made much of an effort to reintroduce myself.

Mikeshadesbitmob0611
July 25, 2011

You make several good points here about the sustainability of gamer culture. This is something I argued in a lecture I gave a few years back. Gaming is inherently a social process, so a community will always be there, even if it may be slightly harder to find on occasion. With the Internet, you'll always be able to find like-minded people. This is in direct opposition to reading, which is primarily a solitary activity. Besides the relationship of author to reader, there's no built-in communuty, and a lot of people prefer to just read on their own and be done with it. With gaming, there's always an impotus to seek out others and be involved. Kudos for hitting the nail on the head.

Default_picture
July 26, 2011

I can understand your arguments but from my experiences, GameStop isn't the video game equivalent of Borders (or B&N). I don't doubt that there are some gamers that hang out at their local GameStop stores but many (most) don't since stores are small and don't have lots of demo stations set up. Most hang out with friends to play offline or online while the rest play solo. The gaming community is different than the reading community so it doesn't really matter if GameStop disappears or another specialty retailer takes its place.

While game shows and conventions keep the news flowing and hype the latest gaming reveals, 80-90% of the stuff is just PR and beginning to feel like a big turn-off.

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