Separator
Video Interview: Nintendo's Denise Kaigler
Dan__shoe__hsu_-_square
Wednesday, May 06, 2009

Nintendo lives in its own world -- one where everyone loves their games, where they're always making plenty of dough, and where employees get kidnapped by Mario daddy Shigeru Miyamoto...to play games. Think of it as a best-case scenario kidnapping.

You won't find a description of these "random employee kidnappings" in Nintendo's employee handbook or in the "about" section of the company's website. These are impromptu one-person focus groups...er, focus individuals...whom Miyamoto stops in a hallway, pulls aside into an empty room, and sets down with the latest game in development, just so he can observe their gut reactions.

Is this just one ingredient of Nintendo's development magic? Or is this just a horribly inefficient alternative to traditional focus-group testing?

Or maybe it's just pure and fun Nintendo eccentricity, the sort of Willy Wonka's Chocolate Factory moment that we like to think happens at a place like Nintendo all the time.

Denise Kaigler, Nintendo of America's Vice President, Corporate Affairs, was one of Miyamoto's kidnapping victims when she first started working at the company. She smiled and laughed her way through the process, however. (A bit of Stockholm Syndrome? Or was it the Wii Music she was playing?)

In this not-really Barbara Walters-style exclusive video interview (spoiler: nobody cries), we sit down with Kaigler to discuss her time in captivity, as well as some sales charts, hardcore vs. casual games, and more.

Look for the full transcript of this interview early next week, which will include Q&A; not in the video.

Special thanks to Tracy Peterson of One Two Many Video Production for the camerawork and editing.

 
0
BITMOB'S SPONSOR
Adsense-placeholder
Comments (15)
Default_picture
May 07, 2009
Is this just audio or is there video too, because I'm just getting audio. I'm using Firefox on a Mac... if that matters.
Default_picture
May 07, 2009
Flow player, classy bro.

While I love the concept of this video I cant honestly say I much like the content. However it's a great first step into video content for Bitmod and I hope you guys keep it up.

-Karl
Default_picture
May 07, 2009
I got the video to work in full screen.

I really liked the fact that you asked harder questions then I normally see asked. The last part left a bad taste in my mouth though. You asked her why third party games don't make it into the top 10 and she pretty much said it was because 3rd party games are not as good as their games and that it wasn't their jobs to worry about any games but their own.

Haven't we heard of Sony sending teams of programmers to developers to help finish games or fix them? Does Nintendo do this too? I doubt it.
Dan__shoe__hsu_-_square
May 07, 2009
Is this just audio or is there video too, because I'm just getting audio. I'm using Firefox on a Mac... if that matters.







It should work. I get video and audio in Firefox...
Default_picture
May 07, 2009
It should work. I get video and audio in Firefox...


It doesn't but maybe it's my computer. I'll update flash and see what happens.
Default_picture
May 07, 2009
Good video. She seemed to get a little defensive for a moment there.
Default_picture
May 07, 2009
Is this the person who's replacing Perrin Kaplan?

Anyway, great video. I haven't seen a Nintendo-executive interview this in-depth since the Gamecube era.
Default_picture
May 07, 2009
She's clearly been hanging out with Reggie.

"3rd party sales? Not my problem."
Default_picture
May 07, 2009
Nintendo has and will have no reason to pay attention to the core consumer until their "expanded audience" dries up. Think that'll happen anytime soon? I doubt it.
Default_picture
May 07, 2009
Rocking out to Wii Music?! Yeah, I also like to "rock out" to public domain music. I will say one thing, if I were Miyamoto, I'd have kidnapped her for different reasons, reow!
Default_picture
May 08, 2009
I find it sad that I can trust video game journalist more than news journalist to ask hard questions. Great interview though!
Default_picture
May 08, 2009
Great questions, Dan. I hope to see more interviews like this getting down to business and not just asking the same tired fluff.
Default_picture
May 09, 2009
These corporate types are so cheesy. I'm sure she could conjure the same "genuine and real" response to promote rat poison and land mines if she had to.

It's funny how by the end of the interview she is all nervous, squinty eyed giving Shu the look, fidgeting with the hem of her trousers.

You can almost hear her think in the back of her head: "I thought this was a fine young man and here he goes mentioning those 'core' people. Man, those deadbeats abandoned us during the last round of consoles and almost caused us to put the key under the door. We sure as hell are not going to waste anymore creative energy on those people. Sequels, rehashes. Get used to it! We don't need you no more. We moved on and so should you."
Default_picture
May 09, 2009
The only problem Kaigler has is that she never makes you define the exact parameters of a "core" game. Hell, no one has. It's becoming such a tired argument that the dialogue is just redundant at this point.

These people need to stop being held accountable for these arbitrarily decided sub-groups of gaming. What's worse is that the press doesn't question the integrity of the argument, they just simply keep it going.
Default_picture
May 09, 2009
Next time you talk to Nintendo explain that there are some people that play a game to completion and then look for another experience. There's a new game released at least every month for the 360 and PS3 that appeal to me and I am excited by.
Games that were released in some cases, well over a year ago shouldn't be included in the argument that enough "core" games exist on the Wii. That argument is fine for someone buying a console for the first time that can dip into it's library of past games, but when you've already played those games you start to look for what's next. Unfortunately, what's next for the Wii doesn't seem to exist yet.
You must log in to post a comment. Please register or Connect with Facebook if you do not have an account yet.