Nintendo lives in its own world -- one where everyone loves their games, where they're always making plenty of dough, and where employees get kidnapped by Mario daddy Shigeru Miyamoto...to play games. Think of it as a best-case scenario kidnapping.
You won't find a description of these "random employee kidnappings" in Nintendo's employee handbook or in the "about" section of the company's website. These are impromptu one-person focus groups...er, focus individuals...whom Miyamoto stops in a hallway, pulls aside into an empty room, and sets down with the latest game in development, just so he can observe their gut reactions.
Is this just one ingredient of Nintendo's development magic? Or is this just a horribly inefficient alternative to traditional focus-group testing?
Or maybe it's just pure and fun Nintendo eccentricity, the sort of Willy Wonka's Chocolate Factory moment that we like to think happens at a place like Nintendo all the time.
Denise Kaigler, Nintendo of America's Vice President, Corporate Affairs, was one of Miyamoto's kidnapping victims when she first started working at the company. She smiled and laughed her way through the process, however. (A bit of Stockholm Syndrome? Or was it the Wii Music she was playing?)
In this not-really Barbara Walters-style exclusive video interview (spoiler: nobody cries), we sit down with Kaigler to discuss her time in captivity, as well as some sales charts, hardcore vs. casual games, and more.
Look for the full transcript of this interview early next week, which will include Q&A; not in the video.
Special thanks to Tracy Peterson of One Two Many Video Production for the camerawork and editing.











