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3DS Pricing: A British Perspective
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Wednesday, February 02, 2011

Here in the UK we're accustomed to being ripped off. It's part of our culture, along with cricket, tea-drinking and tutting under our breath at queue-jumpers. We wait six months or more to get our hands on the next big thing then pay through the nose for it, and when companies rub our noses in our inability to resist their shiny, overpriced toys, we shrug, grumble and buy them anyway while our self-respect slinks away into the night.

So when Nintendo announced the 3DS was on its way to Europe, we held our breath for the inevitable disappointment. But no, Nintendo couldn't settle for common or garden disappointment; they had to add an extra element of uncertainty by setting a recommended retail price of whatever the hell retailers feel like charging.

Now theoretically this could work in the consumer's favour, with competition between retailers driving prices down. I won't hold my breath. Even in the best case scenario, current preorder prices with the three biggest games retailers in the UK are hovering around £210-£220, a mere fifty-percent markup on the price of the 3DS elsewhere in the world. Competition has some way to go to make up for that difference.

Worse still is the news that - unlike the DS - 3DS games will be region locked. Region-locking for home consoles, while inconvenient and ludicrous when consided outside the world of quarterly reports and fragmented multinational companies, at least has relatively limited repercussions (beyond hardened importers like myself). For a portable system, it's a whole different matter. Most of our DS library comes from the US, while visiting family - usually around Christmas, through a combination of spending money and gift-cards generously given - when our DSes naturally become a major part of our gaming apparatus. (Not to mention that I would never have played the brilliant Japan-only Ossu Tatakae Ouendan if the DS had been region-locked.)

For this forthcoming generation, it looks like our choices will be limited to paying through the nose for whatever scraps of gaming dross Nintendo and their third parties can be bothered to license for the European market, or restrict our game purchases to a two-week window every couple of years as we've resorted to with our import Wii.

Knowing the British national character, there won't be much complaint. We'll mutter under our collective breath, ponder how many pints we could've bought down the pub with the money - beer, also, gives you blurred vison, splitting headaches and impending nausea - and thank god that we're not Australia.

They really get ripped off.


Originally posted at Generation Minus One, the Webcomic of Last-Gen Gaming.

 
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Comments (4)
Me
February 02, 2011


Poor Aussies. And yeah, being a Brit I can wholly relate to this. We always get rammed on pricing, especially since the recession. The region lock on the 3DS doesn't help, since we can't express our dissatisfaction with Nintendo by buying abroad anymore. Damn "price fixing".



Can I make a recommendation, though? Split this story up into a few paragraphs. Seeing a wall of text once I opened this page made my eyes bleed a little bit.


Default_picture
February 02, 2011


Cheers for the catch; I put this up just before leaving the house this morning, and clearly my formatting didn't stick :)


10831_319453355346_603410346_9613365_6156405_n
February 02, 2011


As an Australian, all I can say is :(


Robsavillo
February 02, 2011


Great article! You really pinpoint the anti-consumer aspect of region locking: that it's all about price fixing. I was very disappointed to learn that Nintendo decided to go back down this path, especially considering the region-free direction Sony seems to be going with the PS3 and PSP.



And I understand your pain -- I can't see myself paying $250 for the 3DS right now, let along the $350 you might have to!


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