Releasing Halo 4 on Election Day is an insult to gamers

Me
Wednesday, November 07, 2012
EDITOR'S NOTEfrom Jason Lomberg

Stan believes that Microsoft performed a grave injustice and insulted its target audience by releasing Halo 4 on Election Day. What do you think?

On November 6, 2012, there were two reasons you might've been standing in a long line -- you were either waiting to buy your copy of Halo 4 or about to vote in the 2012 Presidential Election.

Yet every gamer of legal voting age should view the release of Halo 4 on Election Day as a great insult.

Releasing Halo 4 on Election Day has to be one of the greatest outrages to adult gamers since we graduated from high school. Microsoft Studios is implying that their core audience is composed of immature brats who are willing to avoid their civic duty for a simple video game. 

It’s obvious that the games industry treats its audience like 14-year-olds who have just hit puberty, but releasing a major title during the election is a kick in the face while being given the finger.

 

To those who shirked their civic duty in favor of buying Halo 4 and playing it all day (on Election Day) -- congratulations for making undecided voters look enlightened. It takes a lot of effort, with incredible blissful ignorance, to make a demographic that political scientists call "low information voters" (or dipshit according to Bill Maher) look intelligent by comparison.

Halo 4

Do gamers enjoy being called “immature,” ”grown children,” ”virgin for life,” or “dumb fuck?" Because that is what Microsoft Studios did by releasing a highly anticipated game on Election Day.

And please don’t bother crying a river or flooding the comment box with pathetic excuses like “Voting doesn’t matter” or “I’m just one vote, and the election is bought by the elite." Voter apathy weakens democracy and welcomes a corrupt government that caters to the needs of the few.

Sure, you could have voted by mail, but it’s the principle and the self respect of gamers that matters.

In future elections, if gamers don't want to be labeled as immature (or dipshit), they should go to their designated polling place first before going to GameStop.

 
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Comments (27)
Default_picture
November 06, 2012

On the plus side, if anyone's buying it for the single player only, they'll have enough time to buy it early, take it home, play through the entire campaign, return it used and still go vote.

Dscn0568_-_copy
November 06, 2012

How is releasing Halo 4 on election day any different from releasing a game on any other day? Many movies, books, and albums were also released today to no outrage, and a lot of people who you wouldn't consider to be the core gamer demographic play Halo. You could say that Halo represents video games in the public mind more than something like Valkaria Chronicles (which was released Election Day 2008 along with other titles), but the people who would say gamers are stupid because of this would have found something else about them to complain about.

Bmob
November 07, 2012

Really? Really?!

Last I checked, buying a video game isn't evidence of spending an entire day playing it.

Default_picture
November 07, 2012

Huh?? I'm confused, Stan. Voting took me about 10 minutes (in the AM). That wouldn't interfere with my buying Halo 4 or going about my normal day. Neither activity -- buying Halo 4 or voting -- is an all-day activity, nor does one supplant the other in our consciousness. I don't even know what to say to this...

Default_picture
November 07, 2012
Lol. I didn't know what to say either. The release timing was also something I didn't think about until the election actually happened. Maybe Microsoft wanted Master Chief to defend the American Way at just the right time. (I have no freaking clue)
Default_picture
November 07, 2012

The only time to wait in line for hours is typically the day before release, if there is some kind of midnight launch event. I don't see how standing line on Monday night translates into not voting at all on Tuesday. By 12:40am on Election Day, I was home playing Halo. I had plenty of time to play the game and vote.

My local supermarket had a big sale event yesterday. Were they insulting their customers too?

Jon_ore
November 07, 2012

Er, how about waiting a day and going out to vote because it's infinitely more important than playing a videogame on release day?

This coming from a Canadian so it doesn't really affect me, but really if you're torn between voting and playing a videogame then perhaps you really are the kind of immature person some segments of popular culture make you out to be.

Edit: by the by, the senate candidate who plays World of Warcraft won the seat. Did she think it an insult to gamers? I'd wager a guess of "no."

Avi2
November 07, 2012

- You can do 2 things in one day.

- The game is available the next day as well.

- Order it and have it sent to your house, so it will be waiting for you when you get back from voting.

- Try and find a legitimate way to cast your vote early.

 

These are all points that overtake this unfortunate coincidence. Seriously? A great insult? Then so is releasing a major game along with another. Things coincide, it would seem like the mature thing to accept it and plan accordingly. Those 24 hours really don't mean a world of difference in the world of gaming. It does in that other world.

Default_picture
November 07, 2012

Perhaps I should write an article about Obama and Romney slapping me in the face for having elections on Halo 4 day.  That would make just as much sense as the above article.

Default_picture
November 07, 2012

I was compelled to register simply to reply to this author. Insulting Microsoft and placing any blame in their hands is simply ignorant -- and insulting to any intelligent gamer. In fact, you not only INSULT the gamer demographic by implying that we can only manage to do one thing in an entire day, but you irresponsibly place blame where it doesn't belong.

This is like saying that guns kill people, not the person holding the weapon. If this is the kind of content the Bitmob editorial staff chooses to promote, it's either for lack of genuinly interesting content or simple linkbait.

Default_picture
November 07, 2012

Jason,

Why don't you take a look around the site first and check out the other quality pieces we have here before criticizing the Bitmob staff. They choose all kinds of articles in order to promote different perspectives. It's why it's the place where "Community Meets The Press." Just because this one doesn't jive with you (or me, for that matter) doesn't mean there arent a number of well written and well thought out articles here.

Default_picture
November 07, 2012

Fair enough Javy, I'll stick around.

100media_imag0065
November 07, 2012

Actually, Guns DO kill people. They are designed to kill, and that is what they do. The person behind the gun is only half of the equation. If we make it so they can't get guns in the first place, then they can't kill anyone with one. We won't make it easy for them to mow down a dozen people in seconds if we stop selling guns to them. If we make it so we can reasonable detect and help someone who might have murderous tendenices, they might not kill people.

If we stop convicted criminals from being able to walk into a gun show, and walk out with assault weapons, we would have a safer world. If we banned assault rifles, people would have a much harder time getting their hands on one. If we treated people who commit these crimes, instead of locking them up in Crime Schools, also known as prisons, we might have an even safer world.

You need a person and a gun together to form that deadly mix. You can't have one without the other.

Bmob
November 08, 2012

Bitmob is THE best place to find gaming opinion, anywhere. You don't have to agree with the opinion, but hey, this post has 19 comments and counting. Ignoring it because it doesn't represent the majority would go against the whole ethos of the site.

On guns: Gun crime really is as simple as having guns. You can't shoot someone if you don't have something to shoot them with. As for using it for protection, it's been repeatedly proven that any kind of weaponised protection is just as likely to be used against you, thus not just negating the issue but expanding the threat. Maybe I'm just a limey that doesn't understand, but we (and many other countries) do alright without guns, so why can't you?

Default_picture
November 14, 2012

"You need a person and a gun together to form that deadly mix. You can't have one without the other."

Did you seriously just say a person cannot kill without a gun?

Bmob
November 14, 2012

That's not what he said, and you know it.

"If we make it so they can't get guns in the first place, then they can't kill anyone with one. We won't make it easy for them to mow down a dozen people in seconds if we stop selling guns to them."

"If we stop convicted criminals from being able to walk into a gun show, and walk out with assault weapons, we would have a safer world. If we banned assault rifles, people would have a much harder time getting their hands on one. If we treated people who commit these crimes, instead of locking them up in Crime Schools, also known as prisons, we might have an even safer world."

It's quite clear he's talking about gun crime here, and to have gun crime you definitely need a gun.

Default_picture
November 07, 2012

1) Read news other than that found on video game websites.

2) Order Halo 4 on Amazon, to be delivered on Election Day. 

3) Vote on November 6th. 

4) Open and play Halo 4 upon returning from the polls.

 

Was it that hard?

Default_picture
November 07, 2012

This has got to be some hardcore trolling.  And I say that as someone who doesn't play Halo.  I don't think Microsoft did anything wrong by releasing their game on election day.  In fact, they've actually used the IP to promote voting:

 

http://www.neowin.net/news/microsoft-uses-halo-4-to-promote-us-election-voting

 

Default_picture
November 07, 2012

Ummm, voting doesn't really matter that much unless you're living in one of the battleground states like Ohio, Virginia, or Florida. 

100media_imag0065
November 07, 2012

We were just talking about this very thing yesterday with a few friends and family. Our theory about this is simple.

Corporations don't like Democrats. They just don't. Democrats are for the people, Republicans are for the wealthy and corporations. Microsoft is a corporation. It is in Microsoft's best interests if a Republican is elected president. Less taxes, less regulation, more freedom to do what they want. If a Democrat is in office, it is the opposite.

College students, and a majority of young voters, typically have been polled to vote Democrat. Republicans know this, hence their great efforts to limit voting for College students nation wide and minorities. Both groups typically vote for the left. Those groups, especially College students and young voters, are also overwhelmingly attracted to games, and a game like Halo 4 is the ultimate prize.

So, we have the dozens of new laws by the right side of the political circle to thwart college student votes and minorities votes. We have shortened early voting, a ban on voting on campuses, and strict ID laws. And then Microsoft comes in, and releases their biggest game on the day voting is to take place. Obviously their intent was to try and keep as many young voters home and away from the polls. They don't want us electing another Democrat, after all. It was a brilliant plan. Nobody would question them.

Halo 4 is a huge game, and November is a huge month for big games. Microsoft knew they wouldn't take heat for it, even though their plan almost certainly involved snubbing out as many young voters as they could. There was only one problem with their plan. We know better. We aren't stupid. And we elected the president for a second term. Seems young voters aren't so brain dead after all. If Halo 4 can't keep us away from the polls, nothing can.

Bmob
November 08, 2012

I love your last paragraph, Ed. Young voters and students were totally written off in the UK's last election, too. For months beforehand we were all 'apathetic', 'unconcerned' and 'lazy'. The young person's vote was then twisted so that the right came into power, and a group of students responded with riots.

That one act of writing off young voters has the potential to change the entire political landscape in the UK for decades to come.

Default_picture
November 25, 2012

"Corporations don't like Democrats."

It really depends on the industry.

http://www.opensecrets.org/industries/

"It is in Microsoft's best interests if a Republican is elected president."

Then why did most of the money coming from Microsoft go to Democrats? (5th line, 1st chart.)

http://www.opensecrets.org/industries/indus.php?Ind=B

Default_picture
November 07, 2012

One of the biggest secrets in the industry is that LittleBigPlanet Karting was released yesterday (Nov 6) too.  Although Sony doesn't want you to know that.

Default_picture
November 08, 2012

What is this I don't even. Nobody, and I mean NOBODY, I know played Halo 4 instead of voting. And I live in South Florida. The only insult here is that I had to wait a day to play it because I was standing in line to vote and then watching returns.

Default_picture
November 11, 2012

You do realize that had you bought Halo 4 and played on election day they had a daily message saying something to the effect of "Hey, be a good citizen, Go vote!" 

Default_picture
November 12, 2012

Really?!?  I think what is more insulting to the adult gamer is the insinuation that I would want or even have the ability to hole up and play videogames all day.  I have a wife, a kid, a job, etc.  Granted I had the day off from work to care for my duaghter who was out of school, but I still only played a couple hours even after going to my local midnight release.  I even went out to vote and watch the results all night with my wife.

Default_picture
November 25, 2012

"Microsoft Studios is implying that their core audience is composed of immature brats who are willing to avoid their civic duty for a simple video game."

This isn't/wasn't the case at all. If anything it's you, the author, who is implying this.

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