Male Stereotypes: How Baldness Pervaded the Gaming Industry

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Wednesday, June 20, 2012

 

Recently, under the guise of her online persona Feminist Frequency, pop culture critic Anita Sarkeesian made waves online by introducing the Tropes vs. Women in Video Games Kickstarter, a video series exploring female stereotypes in the world of games.

Predictably, as any subject matter involving feminism usually goes, the response has polarized readers. From sexist attacks on the announcement video to over $137000 in donations, the venture highlights how contentious the portrayal of women is, especially for an industry still emerging creatively.

Being a feminist, her views are obviously slanted toward how women are characterized in games. And while a valid question, her project brought to light another important issue: the mischaracterization of men as hulking, death-defying heroes, a standard to which most male players cannot compare.

As a result, “An analysis of misandry present in modern interactive video game media” aims to broadcast the opposing side. A video series displaying how men are constantly subjugated, and sometimes vilified, as abusive, homicidal, head-shaved warriors with little remorse or resentment of their actions.

Understandably, video games are produced for a male audience. It isn’t outlandish to suggest most consumers purchasing these games are male. Both publishers and the public think your average enthusiast spends unlimited hours labouring away while surviving on a chips-and-Red Bull diet, which is furthest from the truth.

Because of other media, bald or shaved male characters associate with obscene acts of violence or heroism, a strange dichotomy of the male psyche. From movies like American History X portraying bald, ruthless neo-Nazi violence to Bruce Willis in Die Hard, the male persona as represented in media slowly transformed. And the budding medium of games willfully soaked up the badass-ery.

The grisly image of a bald man committing ultraviolent acts as subtly advertising. Since the persona is so strongly attached to utter destruction, creating a “typical” character achieves two things: depicting that person as violent as to where some may relate; and to play psychologically on the interactive nature of the act, seemingly making the player think they are committing the act.

This is not to say all players are prone to violence — in fact most aren’t. It’s built on the publishers’ wrongful notion that these games sell well because of the amount of violence. That because all men become excited by violence.

And this trend has reached unprecedented levels recently, most with heavy advertising campaigns. Some include: Mass Effect 3InfamousHitmanGod of WarGrand Theft Auto 4 and Killzone.

The fund’s description makes an apt point as well:

“Such stale and stagnant design clashes vividly with the rainbow of personalities that are so abundant in real life, and seeing as how the hardware necessary has been available for a few years, isn’t it about time that video games reflected the diversity of the audience?”

Couldn’t have put it better myself.

You can find more rants over my personal blog, Holygrenade! Make sure to subscribe!

 
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Comments (5)
Default_picture
June 20, 2012

Most characters are bald because modelling 3d hair is a bitch.

Bmob
June 20, 2012

Another reason Japan are actually way ahead of the West. ;)

Robsavillo
June 20, 2012

The difference here is that many of these female character tropes are about sexualizing women for a male audience while your remark about "mischaracterization of men as hulking, death-defying heroes" is about creating a male power fantasy for a male audience.

In other words, they're not comparable.

Default_picture
June 22, 2012

They can be comparable if you look at both gender portrayals as something which can both have flaws.
Yes, female characters are often times sexualized, which brings different issues to play, but you can't exactly disregard problems with male character portrayal solely on the fact that most of it is done in a 'positive' way. To say that because the problems with the portrayals have nothing inherently negative going, they can't be problematic is merely dissmissive.

That's just my two cents on it. 

Default_picture
June 22, 2012

I'd say the "for a male audience" bit makes them comparable. As Jessica brought up, are stereotypes only wrong when they're negative? What makes a power fantasy so much better than a sex fantasy?

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