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Print Is Dead; Long Live Print
Tuesday, February 09, 2010

Editor's note: Both EGM and GamePro hope to change the perception that if print isn't dead, it's certainly close. Can they succeed? Brendan share his thoughts on the matter. -AaronÂ


I pick up a new issue of game magazine.

I go to a nearby coffee shop and try to open the magazine, but it sticks. It has to search for a signal. Lucky for me, I paid up my "Access Content From Anywhere" fee, which is  part of a contract I’m locked into until I can hand over my first-born child.

When it finally connects, the front page informs me I am missing a plug-in to view the images. A few minutes and several dubious links later, I am ready to get reading.

Loading....loading...cannot find page.

I close the magazine and open it again.

Loading...

A wild article appears!

I read. I enjoy. The article gives me much to consider. But suddenly, the article grows a long tail and dozens of voices start chiming in.

“This is Crap.”

“Yer a faggot, dude.”

“Shut up.”

“I think the issue of blah blah is blee bloo and here are five hundred words explaining my one thought.”

“EXCUSE ME FOR BOTHERING YOU GREAT SHOOZ AT ONLINE STORE NOW SALE.”

I turn the page to escape the –

Loading. There are a lot of people in the coffee shop, gumming up the works.

Just as I tuck in to the next article, the page goes blank.

The magazine’s battery has died.

 

Print isn’t dead.

What really happened in the above scenario: I picked up the new issue of GamePro, threw it into my backpack, pulled it out at the café and, using only the magic of available light, read it front to back (or at least the things that caught my interest).

None of the ads blinked at me with epileptic enthusiasm. Articles sat unmolested by outside opinion. I didn’t need to install anything. Pages were just there. I invested $7.50 (CND) for the privilege of owning it. I did not have to pay hundreds of dollars for a special apparatus to read it on, plus a subscription to a network to access it; one modest sum and it was mine.

The digital content market is booming. DVR, smart phones, netbooks, Kindle, and the forthcoming iPad loom in our future like a black obelisk, sent to excite the apes into evolution.

The Information Age has given users constant access to the digital, and the digital has the benefit of being immediate. Screenshots, news, and previews were once the exclusive domain of print magazines, but now gamers can hop online and surf a buffet of information as it happens.

We can engage with the people who write reviews and take them to task for having opinions. Instead of picking through a summary of some press conference a month after it happens, we can watch a live stream. We can go on forums and talk to our favourite developers. We are, through sites like Bitmob, empowered to share our thoughts as equals, blurring the divide between amateur and professional.

Greg Egan once wrote, “We are living in the science fiction of our youth.” The Information Age has changed the way we do business, the way we enjoy content, the way we interact with each other and the way we see ourselves. It is a revolution (YouTube) and an evolution (Celebrity Twitter). We live in interesting times.

Change asks an important question: In the face of progress, what happens to our old ways? Some would throw print under the bus like so many bathwater babies. Game magazines have become obsolete now that their purpose is served better, faster, and fuller online. With that mindset, it’s reasonable to "Ziff" away all ties to print and focus on the "FU" future.

But maybe the future doesn’t have to be so FU. Maybe instead of giving up on print, we can give it new purpose.

The imminent resurrection of EGM presents an interesting model for the coexistence of print and digital content. The model does not assume there is one best way. It plays to the unique strengths of each. Steve Harris recently shed some light on the project.

Each month, he will publish a physical magazine. In the same month, he will also publish four issues of EGM[i], a digital supplement.

As a fan of magazines, the most telling thing Steve Harris talks about in his message to the people of Earth is paper stock. Gone are the hallmark bible-thin pages of old. New EGM will be printed on heavier stuff. Nothing gives me more hope for the magazine. It is a physical product. Cheap paper suggests cheap content. We are tactile creatures. I don’t want something fragile -- I want it solid. If I’m going to hold it in my hands it want to feel it.

I believe the content will be heavier, too. It has to be.

New EGM would be wise to look at new GamePro. In two issues, John Davison has established the future of his magazine as features. The Internet is the best place for immediate content -- print is to ponder. Print is a playground for your best writers, designers, and artists to do their best work. It is a tangible medium, and should have solid, tangible content. Ideas explored instead of an information relay race. Stuff that can survive the pressure of being as indelible and present as digital content is fleeting and ephemeral.

There are no absolutes at this point. I think the death of print has been greatly exaggerated, but I may be wrong. Maybe I suffer from a failure to evolve; I'm the first monkey murdered when it goes to bones. But as much as I enjoy everything I can, do, and see online, I will always love being unplugged, mobile, alone, and engaged; the special, sacred communion of reading something that's there, warts and all; the whisper of a turned page.


[Hi Bitmob. Longtime reader, first-time contributor.]

 
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BRENDON MROZ'S SPONSOR
Comments (19)
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February 07, 2010
Print is not dead, anybody who claims so is in fact wrong, but it is most certainly struggling. Exaggerated? Perhaps only a little.

I'm fifteen and even I realize that it's a goddamn shame. Because when I find a really good article on the Internet that I love, I don't bookmark it. I put it into a word document, add some pictures and print it out on some decent stock. Why? Perhaps because I'm weird like that, but it's because nothing can replace the feeling of reading a piece of paper. I want to store it because I like it and in that sense physical tangibility will always be better.

Have you ever tried browsing a digital magazine? It's pretty awful, that's not how I want to read longform journalism. The Internet is built around a series of articles on a series of pages and it just doesn't give you that satisfaction when you read it, nor does it encourage the same type of writing. Internet's good for news and facts, print is good for cherishing writing and images you love Both are good in their own ways. One would hope that we find some sort of sustainable co-existence in the future.

And welcome! :)
February 07, 2010
There's also the fact that I come from a print design background, so I'm a bit biased. I think we can comfortably have both - with a little creative thinking, I've sure of it.

Thanks for the welcome and thanks for reading. Cheers.
February 07, 2010
Thank you Brendon, that was a fantastic read. You didn't see, but I was nodding the whole time, and not to music this time.
Demian_-_bitmobbio
February 07, 2010
When it goes to bones? Is that a phrase? I love it.
February 07, 2010
Cheers Keith, glad there are other people who feel the same.

@Demian - I was playing off 'gone to pot', but with the 2001 monkey/obelisk thing I had going on. But if it becomes a phrase I maybe I win an internet or something.
February 08, 2010
I'll do my part -- I'm going to start using that phrase every chance I get. You'll have your internet in no time.
Bgs
February 08, 2010
Excellent contribution. A very thoughtful read and you make some solid points, especially about how "new" print should be (is already?) focused on more solid content, not the fluid, ever-changing stuff we can grasp whenever we so choose by Googling it.
4540_79476034228_610804228_1674526_2221611_n
February 08, 2010
Print is as dead as PC Gaming
February 08, 2010
Well done, Brendon. The new EGM and GamePro have very bright futures in print because they're both being run by individuals (Steve Harris and John Davison, respectively) that understand what magazines need to do to stay relevant in the marketplace and they embrace it.
Default_picture
February 08, 2010
I love reading print :(
Default_picture
February 08, 2010
I think magazine publishers' philosophy is backwards. They believe that you should put more in-depth reporting in print and the tidbits online. I think it should be the opposite, leave the long winded bios on the internet, and put so much information in the magazine that you would have to spend hours clicking online to obtain the information. The problem i had with the last few months of EGM was that there would be a multi-page article on one game i had no interest in reading. Therefore a large portion of the magazine would be useless to me. Put in 3000 screen grabs, quick quotes from developers, and little bits of information EVERYWHERE throughout the print version of the magazine.

One other quick thing. . . if you create a true writer identity, people will pick up the magazine to read this months "INSERT-NAME-OF-WRITER-HERE"'s column. I read EGM from 1997 till the end and the only writer i remember vividly was Seanbaby. No disrespect to the wonderful writers of EGM (I was a huge fan) but the magazine tried too hard to create a universal cohesive voice. Let the writers shine i say. Once I started listening to the Bitmob Mobcast, Co-Op, Rebel FM, Gamespy Debriefings, and the Geekbox Podcast (yes, i listen to them all) i realized how different all of the reviewers were and how i wished i knew this when reading EGM back in the day.
Default_picture
February 08, 2010
Nice work, Brendon! I wasn't sure if I could ever be excited about print again, but the February issue of GamePro changed my mind. It's full of well-written articles that are easy to read in a single sitting. I enjoyed it so much that I decided to subscribe. This is coming from someone who used to spend hours a day reading articles on various game websites, but eventually grew tired of the content.

Like you, I'm also excited about the new EGM with its print/online format. I haven't subscribed yet, but probably will soon.
Default_picture
February 09, 2010
Print is vinyl.

Even in the age of the internet there is still a market for music on wax, and there probably always will because some folks like it.

Same as print.
Default_picture
February 09, 2010
Fantastic first article, and welcome!
Default_picture
February 09, 2010
Great piece and I agree with you,

I hope print will never die (and I don't think it will for the simple explanation you gave about the experience of reading printed pages) but what goes to print will become more valuable than its counter part on the net.

Digital media is about distribution - hard copies may evolve to provide a different experience (and the fact that it is free from general critique is an important one). I remember attending a huge conference about information in the future and how e-mail and e-portofolios etc will do away with paper. A decade later and paper is still integral in any company operation be it in the form of a brief, archived data, legal policies etc. Magazines/newspapers will not disappear but what goes into them may well become more selective.
0827102146-01
February 09, 2010
Wonderful first article Brendon, and welcome :D

After reading your article this morning, I ran into this one, which could serve as a supplement to yours:

10 Sages Read the Future of Print
http://money.cnn.com/galleries/2010/fortune/1002/gallery.future_reading.fortune/9.html

I hope tangible print never dies out; as a writer and designer, having a tangible magazine is much more rewarding than scrolling through one. Laptops aren't very comfy to cuddle with, anyway.

And after reading Steve Harris' future visions for EGM, I can't wait for its revival! It's going to be exciting to see two revolutionary forms of communication merge together...interesting times, indeed.
February 09, 2010
Wow Bitmobbers, thanks for the warm welcome!
Print may be dead to investors and money-obsessed sharks, and it's a good thing. Now that the corporate monsters don't see "opportunities" with the printed media writes can be writers again, without investors' pressure a gaming magazine could be a collection of well thought articles about the video game industry, not just the 411 on the latest buzz
Default_picture
February 10, 2010
Recently I partook in a Professional Studies group. We had to come up with an idea, set it out as a business plan, bust out the cash flow forecast. It ended up with 3 designers who ran the magazine from start to finish (on 14k a year) that would organise everything, sales, marketing, design and then obviously getting it off to print. With a bitmob style writing team (i.e. Don't pay them, user generated content blablabla) it worked out at a £270k turnover with £130k profit. This was a 50 page mag split 50/50 with ads and a run of 5000. My question is, surely this can't be right? If print is dead how can I come up with a plan that makes £130k profit in it's first year? Or is it just that the plan horrendously over-works the 3 designers therefore making the plan not work?
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