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The Disgruntled Vegetable: Publisher Devises New Way to Combat Piracy
Veggieicon
Friday, July 23, 2010

Editor's note: Max is back with breaking news about Ubi...er...Roobiesoft's new digital rights management intiative. I think the approach sounds like an easy-access compromise for gamers and publishers. Now I just have to book a fight, kennel my dog, and find someone to pick up my mail. -James


Week of the Vegetable

SAN FRANCISCO, CA -- After numerous attempts to quell the outbreak of video game piracy, including SecuROM, Uplay, and asking really nicely, publisher Roobisoft Games has announced a new strategy to ensure consumers purchase all of its upcoming games legally. Touting it as a “revolutionary concept that only the brilliant minds at Roobisoft could imagine,” CEO Richard Gumbo explained how their latest form of digital rights management (DRM) would finally eliminate piracy.

“The process is actually quite simple,” Gumbo stated at a press conference. “Consumers can purchase our games in any traditional store or even online, and all they have to do is come to one of our three West Coast offices to play them. We are trying to make playing as easy and enjoyable as possible in order to please our loyal fans and attract many new costumers while maintaining a good business model.”

Of course, the system features a few additional steps. Following the conference, the head of the program took questions and laid out some of the details. “Obviously we have to put in place a couple of minor measures to be certain that all players are legal owners of the game. The first time players arrive at one of our offices, they will have to bring two types of identification, sign a few forms, have their fingerprints taken, and pay a $15 fee, but any consecutive visits will require only a driver's license and Social Security number.”

 

Gamers must sign a few short forms before they are allowed to play

The producer added, “Did I forget to mention the background check and the ten-day waiting period? I guess I figured that was implied as we want to make sure potential players do not have a past history of pirating our games.”

In another interview later that day, CEO Gumbo assured the press that there would be no negative repercussions from this system. “Look, I promise the retail price of our games will not rise one penny as a result of the switch. Heck, our offices have already been equipped with new air conditioning units and small concession stands that will sell gamer-approved Hot Pockets and Cheetos. Convenience and pleasure for our loyal costumers are still our most important goals. Just remember to bring your own controllers and keyboards, of course. We cannot provide everything.”

Reactions to this announcement have been generally positive throughout the gaming community. Message boards and blogs across the Internet have expressed approving opinions, with a great number of individuals declaring that they would never again play any game without this DRM.

“It makes perfect sense,” wrote DragonKiller98X. “Now when I buy games from Roobisoft, I know that my money is going directly from the generous publisher to the developers so they can continue making great games. If I just buy any old nonprotected game from Best Buy, how can I be sure that the disc is real? They could have just gotten one and made a bunch of copies like the rest of the filthy pirates on the Internet!”

CheeseyPenguin12 on the NeoGiraffe forums also proclaimed her support. “I think it's perfectly reasonable to require gamers to journey to a designated office to play games. It gives me such a warm feeling in my heart knowing that I am doing my part in contributing to a faceless, caring corporation, and that's the most important part of gaming, isn't it? I might live in New Jersey, but I already have my first flight booked to travel to their Seattle office next month, and I couldn't be more excited!”

Gamers are already queuing up at airports to travel to Roobisoft's offices

A few gamers don't like this new initiative. Mark Lardman, a 32-year old who lives three blocks from Roobisoft's San Francisco office, told a reporter that he “really [did] not feel like walking all the way over there just to play a game” and that it was “a pain in the neck.”

The new DRM is not the only program Roobisoft has been preparing to fight pirates. Gumbo briefly mentioned a “Roobisoft Secret Police Task Force” but declined to comment on it any further, saying it was still under heavy development.

Veggie


It has been quite a while since I have written any new Disgruntled Vegetable articles due to college classes, work, and laziness on my part. To make up for the long absence, all this week from Monday July 19 through Sunday July 25, I will be posting a brand-new article every single day, I hope you enjoy reading the Week of the Vegetable as much as I enjoy writing it!

Also, a few notes on piracy: I believe that pirating games is a really despicable act that is seriously hurting the industry, and we can plainly see its effects, especially on the PC-game market (indie-developed World of Goo alone had a 90% piracy rate when it was released in 2008). I also feel that developers and publishers have every right to ensure that they make money on their hard work.

The new measures Ubisoft and EA have been taking to curb this problem are equally disturbing and force players to be online while playing single-player games such as Assassin's Creed 2 and the new Command & Conquer. This could have serious repercussions for the PC market, not to mention the concern for the historical preservation of these games when the servers no longer support them. What are your opinions, and do you have a different solution (hopefully better than the one suggested in this article) to the issue?

 
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Comments (4)
10831_319453355346_603410346_9613365_6156405_n
July 20, 2010


It's good to have you back. I love these kinds of over-the-top fake news posts, and The Onion doesn't often cover video games.



DRM is horrible, particularly in terms of preservation, but you have to fight piracy somehow. I don't have any suggestions other than to somehow make people care, so that they stop out of guilt.


Default_picture
July 24, 2010


While I love the article, and fully understand the embelishment and sarcasm in it, I do have one request:



Please don't give them any ideas!


Veggieicon
July 24, 2010


@Bobby: I'm sure this must have already crossed a publisher's mind, and who knows, they might already be working on it. If so, you heard it here first!


100media_imag0065
July 25, 2010


Lol. I have a friend who who used to live with some sort of tech at Activision. I don't know what the guy's exact position in the company was, but he was pretty knowledgeable. Anyway, he claimed that Activision, along with plenty other publishers, were pushing the big three to have digital download only consoles when they release the next versions of the PS3, 360, Wii, etc. I guess the big 3 did not want that, since too many gamers out there do not have access to good internet speeds, or any internet at all.



Then he started talking about the other options they had to combat piracy/used game market within the company which he claimed they were pitching to the big three. One of those ideas was to have console specific disks. So, if you were to buy a game New and place it in your consoles, through whatever tech they use, that disk will now be locked to that console and cannot be played on any other. This means you would not be able to trade it in or lend it to a friend or sell it on ebay. Once you place it in you console it is now officially useless to everyone else because the disk will simply not play on any other system.



I have absolutely no idea how they would handle this, but it would essentially destroy the used game market. I am not sure it would combat piracy as much though, since the thieves are always going to be thieves and are always going to justify their thieving ways. I guess we shall see. I have plenty of friends who swear they will begin stealing all their games if the big three actually puts this technology on their consoles. It would be like Honda locking your car up and turning off the engine whenever you try and let someone else drive it, even though you paid for it and it is yours.


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