Recently in GamePro, Julian Murdoch examined the reviews aggregator site Metacritic. His story opens with a rather startling observation from Activision Vice President of Marketing Robin Kaminsky at the 2008 Design, Innovate, Communicate, and Entertain (DICE) Summit. The opening slide to her presentation read: "For every additional five points over an 80 percent average review score, sales may as much double."
Incredible! If true, game sales must increase exponentially as they score above an aggregate of 80 on the website. Surely, an employee of Activision -- let alone a VP of marketing -- must have solid data to back up such a bold declaration.
But I'm the skeptical type, so I did a little of my own research. I’m here to tell you that Kaminsky's statement is a load of horse shit, and that publishers' insistence on a correlation between scores and sales is unfounded.
Read more >>








Police have







