The Front-Loaded Folly of Game Publishers in 2010

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Monday, December 06, 2010
EDITOR'S NOTEfrom Brett Bates

Marty has a point: I'm much more excited about the games coming out at the beginning next year than the ones that came out in the past few months. Do you think it's a problem that publishers are releasing big titles in January or February instead of the traditional holiday period?

This year, gaming started off with a hyperstylized, hypersexualized bang.

Just a few days after 2010 began, Bayonetta arrived. Her sassy attitude and pure sex appeal made many question whether they or not they could fall in love with pixels. 

A few weeks later, EA unleashed Mass Effect 2 upon the unwashed masses. It was bold, compelling, fresh, and a lot of fun.

On the very same day Mass Effect 2 came out, MAG and No More Heroes 2: Desperate Struggle landed on store shelves and wedged themselves into the cockles of gamers' hearts.

March effortlessly brought back grizzled veteran Sam Fisher in Splinter Cell: Conviction, while May introduced us to a struggling writer (Alan Wake) and an outlaw turned honest man (John Marston in Red Dead Redemption). And let’s not forget about July and the return of good old Jim Raynor in Starcraft 2.

Do you see what I’m getting at here?

2010 was front-loaded with dozens of absolutely incredible experiences for gamers to indulge in. But what's happened during the typically robust holiday season? The landscape looks bleak. Should I play the completely re-hashed and semi-broken Fable 3, or should I play the re-hashed and completely broken Fallout: New Vegas? And what about Assassin’s Creed: Brotherhood, a $60 exclamation point on the end of Assassin’s Creed 2? For the first time in memory, the games that came out at the beginning of the year were better than the ones that came out at the end.

 

While there have been several standout games to come out in the fourth quarter this year, including Super Meat Boy and Vanquish, the majority of releases just cannot stand up to the pedigree of the three previous quarters. And it just so happens that the part of the calendar publishers neglected was the one where people spend a lot of money on things they don’t need. A lot of money.


Madness? THIS! IS! WALMART!

Usually this ends up the other way around and no one bats an eye. However, video-game publishers are seemingly scrambling this holiday season to get games into stores and off of shelves by re-branding previous experiences. They are using the names people know and love as a crutch to move units instead of using true iteration, innovation, or risk.

While I didn’t mind the glut of amazing games at the beginning of the year, I am thoroughly disappointed with the lack of quality games at the end of it. Next year looks to start the same way, with Dead Space 2, Marvel vs. Capcom 3, Bulletstorm, Dragon Age 2, Homefront, Crysis 2, and F.E.A.R. 3 all dropping within the first three months.

What is the cause of this shift in both quantity and quality? Maybe publishers are trying to space out the year’s releases, but I don’t think they’ve quite figured it out yet. Don’t tease me, 2011: I can’t take any more heartbreak.

 
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Comments (9)
Robsavillo
December 02, 2010

I think we risk burning out when we continually look forward to the next thing on the horizon. I'm still playing Starcraft 2 and enjoying every minute. Last week, I dusted off 3D Dot Game Heroes to play through again. I've even recently gone back to Deus Ex, and I expect to pick up Gratuitous Space Battles once more soon.

All I'm saying is that we have lots of games with lots of replayability -- we don't necessarily need to abandon those games as they age (especially when not even a year has passed on the titles you mention!).

Bmob
December 02, 2010

Between Black Ops, Enslaved, MoH, Gran Turismo and Hot Pursuit, I really can't see the issue. With Vanquish 

I've also got to agree - kind of - with Rob. One of my biggest pet peeves with the video game industry is how front-loaded individual games are. MMO's aside, most games make most of their sales within the first month, week, or even day. Why do great games all of a sudden become old hat? I've never understood it, and it's something I don't particularly like being a part of. Why does New Vegas's release mean you can't play Fallout 3 any more?

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December 02, 2010

I don't know, out of all the titles in the key words, only No More Heroes 2 : Desperate Struggle was remotely in my interests, and it was a much weaker title than the original.

Only two types of players were spoiled - the Triple A gamer and the independant games player. The rest? We fought over scraps.

Bmob
December 03, 2010

I don't know, I'm still not convinced. I don't belong to either of those groups, but I've had a great year of gaming. Civilisation V, Resonance of Fate, Alien Swarm, Heavy Rain, Just Cause 2, Football Manager 2011, Metro 2033, Mount&Blade: Warband, Starcraft 2... Amnesia: The Dark Descent. These are all great games that cater to different audiences, and that's just the ones I can personally recommend that haven't already been listed. Only a handful were released at the start of the year.

I'm sure some gamers did miss out, I'm just not sure it's that many. Personally I'm concerned about the lack of JRPGs for consoles this year, particularly in the latter half, but I don't know many people that strictly limit themselves to just the one genre, so I do believe those that missed out are part of an unlucky few.

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December 06, 2010

2010 was front-loaded because most of the titles were delayed from 2009. I'd rather have a title delayed a few months than an entire year just to be part of the holiday buying season. Also, I find I have more time for those titles early in the year. Around the holidays I can catch up on backlog or spend my time on other things.

Christian_profile_pic
December 06, 2010

To each their own, but I gotta completely disagree.  Mass Effect 2 is the only game in the beginning of the year that interested me.  As for Alan Wake, Red Dead Redemption and StarCraft II--is summer really front-loading?  You' at the half-way point of the year, there.  Let's not forget Mario Galaxy 2, but that was also a summer release.

Contrarily, the past few months have given us Civ V, Fable 3, New Vegas, Brotherhood, Majin and the Forsaken Kingdom, Enslaved, Black Ops, Kirby, Donkey Kong, Goldeneye, a little indie sleeper known as WoW: Cataclysm...

I'd argue that the year was still pretty heavily back-loaded.  If anything, I'd say publishers did succeed at spacing things out; Q2 and Q3 were pretty packed.  But I can't begin to see how Q1 supposedly stole the show.

Me_and_luke
December 07, 2010

It seems like Marty and the commenters simply differ on game preference.  If you liked or are enjoying more games from a certain quarter of the year, then you're bound to feel like that that part of the year was loaded.  

@Marty: Just because you're not a fan of the Fable, Fallout, or Assassin's Creed game, doesn't "unload" that particular part of the year.  Like others have said, there were a shit-ton of highly-anticipated games that released in Q4; that's about the only stipulation you need to define a quarter as "loaded".

As for my thoughts, I simply have no problem with some major titles moving into Q1 and Q2.  Q4 is still the final monster, but the more spread out across the year awesome games are, the merrier I shall be.

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December 07, 2010

I remember a few years ago when all the good games were released in the holidat season; of course, the trend as changed, I think starting with Grand Theft Auto 4 and Metal Gear Solid: Guns of the Patriots coming out in Spring 08. At first I thought they were spreading out the good games throughout the year, but now, from reading this, it looks like they've reversed what they did back then.

Publishers know how to spread out the games, they just need to release good games throughout the year.

Default_picture
December 07, 2010

I feel like you only considered the games you cared about this year when you wrote this. Just from reading the comments, it's clear that you left out a shit-ton of games. Reading your article, I kept wondering where all the Wii titles were. Just seemed a bit biased.

EDIT: Wow. I just realized I said exactly the same thing as Bryan. Guess I'm a little late.

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