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News Blips: EA gets sued, Minecraft's millions, $100 million ad campaign for Battlefield 3, and more

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Wednesday, April 06, 2011

We spend a lot of money on games. It kinda makes me feel bad. If we could take $1 out of every $10 we spend on games and give it to a good cause, that would be really great. Let me make a suggestion: The Jeff Grubb Foundation for Getting Jeff Grubb Some Really Dope Sneakers.

News Blips: EA gets suedNews Blips:

Have you purchased an EA football game since January 1, 2005? Then you are part of a class-action lawsuit against the publishing giant. The claim argues that since EA secured exclusive-publishing rights for NFL, NCAA, and arena football, EA could use their monopoly position to overcharge for their games. Most of you will likely point out that EA’s pigskin games cost the same as any other mass-market console title. The plaintiffs’ council will argue, however, that the 2K sports franchise was charging $40 for their NFL game the last year before they lost the right to make games based on the sport. That price would have given players an option and could have forced EA to lower their price. Full disclosure: I’ve purchased a Madden game in that time, but I will not add myself to the class-action case. You can get more information at EASportsLitigation.com.

Minecraft has earned over $33 million -- the rest of us realize we are in the wrong line of work. The game’s creator, Markus Persson, revealed that over 800,000 people bought the game for €9.95 when it was in alpha. Since the game was bumped up to beta, an additional 1,000,000 have purchased the block-world title for €14.95. Notch -- Persson’s handle -- stated that the fact that the game is a runaway success has piled on to a sense that he can’t keep up with expectations. Oh, you humble millionaire.

EA CEO John Riccitiello tells advertising agencies that EA and Activision will probably spend over $100 million each on marketing Battlefield 3 and the next Call of Duty. Riccitiello gave those figures in a keynote speech he delivered to the Ad Age Conference in New York. I’m sure all the Don Drapers in attendance took an extra-large sip of scotch when they realized the amount of money at stake.

The Video Game Voters Network wants to give you the chance to be the E3 insider. Do people not often describe you as hideous? Can you string words together in sentences to describe interactive entertainment? Do you know how to ask questions to people who have answers? Well, then you should head to http://videogamevoters.org/be-the-e3insider and enter for your chance to cover the world’s largest gaming expo. I believe in you, but do you believe in yourself?


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