With the latest generation of video game consoles reaching full stride, popular culture has created a menagerie of different gamers. This results in more mainstream ad campaigns for video games, and the opportunity for creativity. Bizarre Creations’ newest IP, “Blur”, is an arcade racer, heavy on vehicular combat and multiplayer. The latest ad campaign features a foodstuff named “Brock Lee”, who is tired of driving in kart races for babies and marvels at the “big boy” racing in Blur. It is all very tongue-in-cheek and clearly a shot at the traditional kart racing genre and its current leader, Mario Kart Wii. Despite any qualms you have with the “sharing” of ideas across IPs, I feel the marketing is effective and succinctly explains the games overall theme. After seeing this, a post appeared on Kotaku showing the French ad campaign behind Blur. The approach towards the ad campaign is significantly different, taking the more “traditional” approach to advertising a product. Let's look at the two ads after the jump and go from there: