Metacritic and Sales: The Infographic

Robsavillo
Saturday, May 15, 2010

Metacritic is a hot topic lately. Both GamePro and the newly re-launched Electronic Gaming Monthly (EGM) have feature articles discussing the review aggregator, its influence, and its problems.

I, too, find the conversation surrounding Metacritic fascinating. Last September, a Game Informer article, which journalist Mitch Krpata criticized as being apologetic toward Metacritic's scoring system, spurred me to study the relationship between scores and sales.

And recently, I updated my initial study with data from this past holiday season. Unsurprisingly, my conclusion remained unchanged. I'm not convinced that any correlation between Metacritic scores and unit sales exits at all.

Metacritic also interests community member Ariel Tonglet, who provided this rather impressive and comprehensive infographic of my research that I'd like to highlight.


You can find the raw data for the Metacritic Scores vs. Sales: 2009 Holiday Season Analysis report here.

 
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Comments (14)
Default_picture
May 15, 2010

So when does the poster go on sale? :)

Redeye
May 15, 2010

I've never even visited metacritic, never heard about it until writers started talking about how much it influances the industry, and I've never seen any actual proof that any of it's influance is the result of anything but game developer paranoia. I can not wait till the fad involving it's existence blows over.

Default_picture
May 15, 2010

Rob, I know it must been a lot of work, but is there any chance you make the data set available to the public?

Lance_darnell
May 15, 2010

I agree with Toby, this would make a great poster or even t-shirt. Well done!

Default_picture
May 15, 2010

Thank you Rob and everyone for the compliments!

Robsavillo
May 16, 2010

Cristian, I've included a link to download the raw data. Enjoy!

Default_picture
May 17, 2010

This poster doesn't discourage me. I now really want to analyze data across publications, and arrive a scoring function that is predictive of game sales. I'm surprised that gaming companies haven't done this already. Actually, why hasn't Metacritic done this? I could probably finish this analysis in a day if I had the raw data. If scoring and sales did not correlate at all, i could also solve for that. Oooh, I could even rate publications at their ability to be predictive of game sales. See, the final scoring function would have a coefficient from 0 - infinity for each publication. Higher weighted publications would be more predictive of sales. Muhaha I could probably influence billions of dollars in ad revenue. But alas I don't work for free.

Default_picture
May 17, 2010

Where exactly is this non-correlation demonstrated?  In fact, it shows the opposite; the Unit Sales Broken Down by Metascore graph is clearly showing higher scores are associated with higher sales!

Anyway, a 3-month data set is much too focused a sample to make generalizations like that.

Robsavillo
May 17, 2010

You really have to look at the scatter charts in the original report -- when you run the numbers for Pearson's correlation, you don't get anything near acceptable.

Default_picture
May 17, 2010

Rob, I don't want to sound rude (and maybe this is a little more for the original post and not this one), but could describe a little your process? I took a quick and very dirty look at the data set and (granted, without accounting for the exponential consequences described by the VP of marketing) if you run a linear regression the scores certainly affect sales, and it is statistically significant. (Just saw your new comment, gonna check now for correlation)

Courtney, I'm pretty sure gaming companies have done this, like you say, a very quick look took me five minutes (sure, all thank to Rob who made the data set).

Robsavillo
May 17, 2010

I looked at the r-squared values for each system's data individually. They hovered around 0.5-0.6, which is unacceptable for correlation. You'd want to have values above 0.9.

Default_picture
May 17, 2010

did you ran the regression with just one variable? r-squared suffer a lot from that (I'm even more courious now, I got a much worse R^2, 0.14, but that is to be expected, I don't think anyone here would argue that you can explain the sales more than that by just looking at metacritic scores). Also, sure, in class they'll tell you that you're looking for a r^2 around .9, but with real life sets that's really hard to find. But the p-values from the t-test and f-test doesn't allow you to reject the null hypotesis that metacritic scores aren't statistically significant.

Default_picture
May 18, 2010
@Rob, I found the same R^2 values as you did in fitting the data to an exponential curve, and I think the problem with Metacritic scoring has to do with how they weigh reviews. Giving weight to a review may actually come down to individual reviewers and publications. I wonder who the Bernie Madoff and the Warren Buffett of games journalism are?
Robsavillo
May 18, 2010

I'm not so sure. Regardless of whether Metacritic weighs review outlets (a process that the site keeps secret), there's still this belief that reviews can drive sales, and I don't think that's the case at all. It's especially problematic when a developer's compensation is tied to these scores.

Certainly, other factors are much more influential, but my data just isn't equipped to reveal what those are.

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