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Social shaming: My fear of FarmVille

Bitmob
Sunday, February 06, 2011
EDITOR'S NOTEfrom James DeRosa

If you're into FarmVille, that's cool. But I don't care that you harvested a virtual turnip, and I never will, so please, don't bug me about it.

The image of gamers is slowly changing, and social-networking sites have a lot to do with it. The image of a "normal" person from one of any number of backgrounds is replacing the stereotype of a pasty, underexercised social outcast living in his mother's basement. So as a lifelong gamer, why am I afraid to play FarmVille?

Statistics show that social gaming is massive: FarmVille, the game that arguably kicked off the revolution, presently has 52 million active users. CityVille, Zynga's hot new title, has a whopping 98 million active users. To put this into context, between the two of them, the number of adds up to almost two and a half times the population of the United Kingdom. If gaming has become this socially acceptable, why should hardcore gamers feel a pang of shame for indulging in these pursuits?

 

I am a gamer and have been since the early 1980s. I've owned a Commodore 64, an Xbox 360, and everything in between. I have sampled most every genre, and I rank real-time strategies among my favorites.

As someone who has witnessed the evolution of the industry over the past three decades, I feel I should embrace the move toward Facebook-integrated apps, especially the RTSes. I'd like to play titles like Kingdoms of Camelot and Mafia Wars, but their presence on such a widely used a social-network platform puts me off.  My reasoning may be debatable, but it goes as follows: I don’t like the idea of everybody on my Friends list, which includes work colleagues and people on the periphery of my social circle, receiving updates every time I sow a field or request help to build a barn. 

The very nature of social gaming requires this sort of interaction with other users, but because of the number of requests I've received -- not to mention their persistence -- I am loath to inflict such irritation upon my friends. The carpet-bombing nature of the applications’ update messages and the lack of customizable privacy options is the issue.

An immediate retort to this concern is that Facebook features an option to ignore all such notifications. Not everyone chooses to use this feature. Perhaps they are happy to receive them or are eager to involve themselves in the game. But what if they wade through endless updates because they don't know how to filter them out? With 500,000,000 users, surely some of them are pretty close to computer illiterate. I wouldn’t want everyone to see my deluge of Mafia Wars spam. And I’m not alone in my frustration: An entire anti-FarmVille movement exists within Facebook, born of this sort of complaint, and it sports over 2,000,000 disgruntled users.

Collaborative gaming should be about people who want to work together working toward a common goal. If users aren't interested and don’t have the application, then the system shouldn’t bother them with updates or requests. Sadly, Facebook and other social networks like it have a mandate to expand, and it’s not likely that social gaming will move become less intrusive any time soon.

I’m sure many worthy titles exist in the genre -- especially if you looking for something to do in a very short window of time -- but until the creators rein in the updates, it will remain an area of the gaming world that I’ll avoid. I don’t play on Facebook because of privacy issues and a reluctance to have my pastimes scrutinized by everyone connected with my social media accounts. I don’t want everyone I know to see what I’m playing and how often I play it. I reserve that "privilege" for the friends I game with on Xbox LIVE.

 
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Comments (3)
Me04
February 06, 2011

There was an anti-Farmville app called Farmvillain for a while. Basically it posted stories to your wall (or your friends' walls) that aped the look and feel of Farmville wall posts, but had darker themes to it, such as finding a dead hooker buried under your crops, or getting a BSE epidemic amongst your cattle.

I used to use it to troll anyone who posted that crap on my wall, before Facebook let me block it.

Also, I noticed this is your first post on Bitmob, so welcome!

Ultra_kaiju
A F
February 06, 2011

I was cleaning out my old bookmarks and came across Wil Wheaton's PAX 2007 keynote (http://www.ocmodshop.com/ocmodshop.aspx?a=948&p=2253) where he talks about gaming as a social activity. Then, I realized social gaming today is completely different from what he described then. Today's "social gaming" replaces any meaningful social aspects of gaming with exactly the stuff that has put you and most people off from diving into games on social network platforms.

Default_picture
February 07, 2011

I have been playing Cityville for a couple of weeks. I however never post anything to my Facebook Wall as I don't want to annoy my friends. I'm happy the option is there to not post as I would not play otherwise.

I only have 8 neighbours in the game and without pestering my friends to join too I can't really level up in the game anymore. It annoys me that I have to invite more people to play just so I can play the game. Surely 8 people is enough, as I'm sure they will have at least 5-6 people on their neighbours too.

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