"Two words: Mon-tage!"
Those are the words of Sony's "VP" of pretty much everything, Kevin Butler, before he unleashes a barrage of Ps3 awesome in one of the (sort of) new Ps3 commercials for Sony's "It only does everything" campaign. In my opinion, this is the best ad campaign for any video game or system. Sony has really struck gold with Butler's zany humor to go along with some of their less serious games. One example is the commercial for Ratchet and Clank: A Crack in Time. It plays to the series' obvious strengths, the weapons.
Most commercials for video games and systems cannot survive by being serious. Only Halo can do that without repercussions. All they have to do is say "Halo" and then a number, and thousands of fanboys will wet themselves. Other games need a bit more. One example is Sony's Uncharted 2 commercial, where a guy's girlfriend thinks that it's a movie. It is downright hilarious.
I think more companies should try the comedy route, because video games aren't taken seriously enough yet. Us gamers, despite becoming more numerous every day, are not taken as seriously as movie buffs just yet. Even though he's funny, Kevin Butler isn't exactly helping the cause. Not that I'm complaining.
Readers: What is your favorite commercial for a video game? Do you appreciate serious commercials for games or do you prefer humor in your ads?
