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ESRB Game Rating Tips for Parents
Mugshot_photo_color
Tuesday, August 24, 2010

 

Since there is a meth forum this week to help curtail and hopefully eradicate the use of the drug in my small Alaskan community, I thought I’d write about something that may be beneficial to parents.

My topic is video game violence. Actually, it’s not so much about the violence itself, but how parents can keep their children away from it.

Video games of today are different than they used to be. Little pixels that may or may not look like human beings used to die when falling into pits full of crocodiles or when bumped into by a turtle in a bright red shell.

Most of the time a quirky animation would follow an even quirkier sound signifying a character had fallen and the player must restart a level.

Games today are much more graphic.

An increase in technology along with the average age of gamers has prompted the gaming industry to evolve.

The game Brothers in Arms: Hell’s Highway, is about as graphic as Saving Private Ryan. And while it falls short of duplicating the grotesque images in the movie, it does show realistic images of war, features blood and mutilated bodies.

I wouldn’t want my child to see Saving Private Ryan at a young age, or play a game with similar images either. However, I constantly sold Mature rated video games to parents of young children during my college years working at Target.

Oftentimes there was a young child and confused mother or father making the purchase. I would explain what the ratings meant, and what would be in the game to the customers, but the child would just roll his eyes and parents out of frustration would buy the game to be done with the whole ordeal.

Parents can avoid this.

I don’t have kids, so I don’t know what it’s like to raise them. I did grow up in some of the best years of gaming however, and I have worked retail enough to see this common mistake parents make.

A lot of parents work from 9 to 5, cook, clean, run errands and who knows what else. I’m sure some of them don’t want to be burdened with an unhappy child at the checkout counter in a store while purchasing a game.

Just say no if the game’s intended for a Mature, 17 and older audience if you don’t believe your 13-year-old is mature enough to blast aliens apart. But that again is only half the battle.

What do all of those crazy ratings mean?

If your children are gaming on the Xbox 360, Nintendo Wii or PlayStation 3, the rating that needs to be seriously considered for bad content is the M rating.

The M, means Mature, and is intended for gamers 17 and older. These titles can contain intense violence, blood, gore, sexual content and/or strong language.

Those descriptions are quite vague. For instance, intense violence can mean realistic depictions of physical conflict, blood, gore, weapons and death. Games such as Grand Theft Auto or Call of Duty may carry this tag.

Understanding the ratings is the best way to be an informed shopper and avoid a grumpy kid in the check out lane.

Take some time on the Entertainment Software Ratings Board (ESRB) Web site. The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association.

The body assigns computer and video game content ratings. Parents can go to http://www.esrb.org/ratings/ratings_guide.jsp for a nifty printer-friendly guide to bring along with them while making purchases.

Having this list will make understanding game ratings much easier.

The ESRB also implemented rating summaries for games in July 2008.

Titles released after this date can be searched for on the Web site for more detailed content information.

For example, Halo 3: ODST is accompanied by a couple paragraphs describing the specific types of swear words and gun battles that take place. It also describes how the blood within the game is from both humans and aliens, and is often splattered on walls.

The summaries usually include the most important descriptions of content that the ESRB used to decide a game’s rating.

As a side note, it’s not a good idea to rely on a store’s staff when buying games unless it is a specialty store like GameStop. (Even then, I have heard from a friend who works at GameStop that workers will do anything to make a sale...including lying).

If a parent wanders in for some shopping with questions, the clerk may not even understand what content exists in the game Mass Effect 2 as much as the confused, non-gaming parent.

I remember when a Target coworker sold a PlayStation 3 pack-aged with Metal Gear Solid 4 to a kid that looked about 10.

The mother asked if it was a violent or bad game. His response? “Of course not, it’s just a silly game about being a spy.”

…Right.

I also recommend doing a quick search on YouTube to see gameplay videos. It takes all but five minutes to load up a video and see what content awaits your children.

After being a gamer for years and knowing gamers, I am pretty confident saying violence in games doesn’t turn someone into a hate-filled person ready to hurt others.

If that were the case I’d be a professional soccer player and princess rescuer from all the FIFA and Super Mario I play.

Some children, however, are more impressionable or less mature than others. It’s important to recognize what a child can and cannot play, and understanding what content is in the games you buy.

Hopefully this post will help a parent out with future purchases.

 
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Comments (5)
Robsavillo
August 26, 2010


This is good advice -- you're essentially advocating that parents take an active interest in the pursuits of their children.



I want to be involved with my son's life, so a ratings system is utterly meaningless to me.



I don't plan to censor any media my son chooses to consume as he grows up. I am a parent, but I also have time to investigate pop culture -- I'm saturated in it no matter what I do, anyway. The things my son will enjoy, I'll be familiar with because they are the things he will enjoy.



So, if he has questions or needs something explained, I'll be there.


Enzo
August 26, 2010


Ratings are nonsense. As a father of two daughters, I feel just how Rob does.



That's not to say I don't feel sad for parents who look at modern media -- be it games, movies, music or even the internet as a whole -- and feel utterly bewildered. It must be terrifying. It's just that in my opinion, it's their own fault for not trying to understand or being more involved in their kids' interests. Harsh?



But personally, I wouldn't for a moment fall back on others' sensibilities to dictate what my kids should be exposed to. An example: I watched a video review for Mafia II today that happily opened with a graphic cut-scene of gangland execution but bleeped out the swearing. Bizarre.



Just to be clear, I'm not putting the article down at all, it's very clear and informative. The YouTube advice is particularly good. I guess I'm clearly not the target audience!


Mugshot_photo_color
August 27, 2010


Ben: I didn't think you were putting it down! I'm glad to hear some sensible comments about gaming and parenting! I'm still trying to figure out what I would do as a parent, and I agree with you both on the points you made. And that video review seems odd. Check this preview out: http://www.1up.com/do/previewPage?cId=3180468. It talks about double standards between real and virtual nudity. Thanks for taking the time to read this and comment!


Enzo
August 27, 2010


That article is really interesting, although I only got the link to work once, seems to be broken now.



Something that occurs to me is that over here in the UK there seems to be a different perspective on what's offensive.



I get the feeling that in the US, violence in games/films etc is more accepted than it is here; while swearing and nudity are more acceptable in the UK. That's not based on any evidence whatsoever, I've never been to the US, it's just my experience of reading stuff online and talking with Americans.


Robsavillo
August 27, 2010


That's pretty much spot on, Ben. Academia has discussed to death the sex/violence disparity in the States.


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