Sony's PlayStation Move: A Hard Sell

Bithead
Friday, August 27, 2010

Editor's note: While editing this article, I learned that the PlayStation Move launches in just over three weeks. I had no idea. (I knew it was at some point during the fall.) Where's the coverage? Much like Jon, I'm not saying that this is a hard-and-fast death knell for the product, but it certainly doesn't bode well.... -James



This is the PlayStation Move.

Last week I walked into one of the dozen or so local GameStops within five miles of my apartment. I was there to look for any used GameCube games I hadn't already found or browse through the newest DS releases...or play a quick round of Street Fighter 4 with a stranger who also didn't have anywhere special to be on a weekday afternoon. Ah, summertime as a teacher.

When I walked in, I saw the new PlayStation Move display box. And when I picked up that empty placeholder, I had a gut reaction: No one is going to buy this thing.

Let me qualify what I mean by "no one." A million or so early adopters and gadget hounds will grab it during the holiday season. Then several thousand wealthy families with over-privileged children. And then the Move will stop "moving," as it were.

 

I want  to be clear that pure (uninformed) intuition provides the basis for my argument. It comes from the feel of the box in my hands, the look of the wand, and the total price next to each product SKU in that display corner.

But I mean, the Move seemed cool, right? You've got the tactile response of the controller. You've got the requisite packed-in sports-compilation software. You've got the slightly menacing Eye camera, which, combined with the glowing red orb, conjures memories of HAL from 2001. And all of this is only $99.99.

It's too bad you need a $300 console to use it. To be fair, I thought the Move looked promising when Sony announced it. Sure, it's a blatant rip off of the Wii. So what? Band-Aids were a copy of whatever bandage was being sold at the time, and we know how that turned out. Be it cars or movies or toilet paper, imitation is how industry works.

If the Move could offer the raw power of the PS3 alongside refined motion controls that use 2010 technology, why wouldn't it succeed? Who wouldn't want one? On paper, its success seems inevitable.

People that have PS3s right now are content. They enjoyed playing Resident Evil 5 with their dual-analog controller. Will they buy it again solely for Move functionality? Wii owners certainly made Capcom a few bucks by snapping up the Wii-enable Resident Evil 4 in droves. But RE4 alone didn't sell the Wii.

The question is whether the same legion of families, grandmothers, nursery homes, schools, cruise ships, and lapsed gamers will get as excited about Sports Champions as they did about Wii Sports.

My thought: No, they won't. It just ain't happenin'. 

Archery, in the future!
If only Kudo Tsunoda would hold still....

And maybe that's okay. A million-seller peripheral would have been a huge success in a pre-Wii world.

But is this the foundation of the PS3's future? I hope not. Perhaps Sony will be happy with EyeToy-like success for the Move. But I can't help but feel that after the dust settles, more people will be staring into the eye of their Kinect camera than pointing their glowing, red stick at their TV screen.

And the final outcome of it all? Sony will have "moved" from dominator to doormat in a single console generation.


Disclaimer: The preceding is merely my opinion and is not based on sales forecasts or any other industry projections.

 
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Comments (14)
Enzo
August 26, 2010

Nice. For what it's worth, my biased, unlearned intuition agrees with yours.

Robsavillo
August 26, 2010

To be fair, I think a lot of older games will add Move functionality via free patches, which is a good...um...move on Sony's part. It means that many PS3 owners will realize they already have a half dozen or so games with Move integration, and that could fuel a higher adoption rate.

Bithead
August 27, 2010

@Rob: Ah, I wasn't aware of this.  That's a good strategy, certainly one that would make the Move more appealing for people that are interested but not so much that they'd re-buy certain games.  Sometimes it's those little nudges, those "free" incentives, that make all the difference, if only psychologically.

Default_picture
August 27, 2010

Of course a teacher living in an apartment looking for used Gamecube games isn't going to think the Move will sell. He can't afford it.

Default_picture
August 27, 2010

Agreeing with Rob -- the reason I'll be picking up 2 Move wands Day 1 is because so many games I already own will support it. Planet Minigolf and PAIN especially seem fun. And the MAG videos that have been surfacing online look great.

I doubt many will re-buy RE5 to play it with Move, but if they already own and love it, they might by Move because it's compatible. Personally, I'm only now considering playing through RE5 since it will have Move support.

I know this doesn't support or refute the argument of the article, but I doubt you'll be getting many avg joe consumer comments in here anyway. Just wanted to share my own rationale.

Default_picture
August 27, 2010

I agree.

Bithead
August 27, 2010

@John: Care to loan me a few bills?  Now if you'll excuse me, I need to go scrape some bean residue off tin cans I find in nearby recycling bins.  That's good fiber gone to waste.

Thanks for the spotlight, James.  I miss the original version, but I know y'all have a job to keep your contributors' off-topic asides to a minimum.   Is there a way to access the pre-edited version?  If not, I'll be saving my pieces off-line from now on. 

Jamespic4
August 27, 2010

@Jon Sorry, we don't have a way to access them. Unfortunately, the objet d'art thing was a little off topic, so I axed it. I also moved your lede up from paragraph five or six.

I'd encourage anyone who writes for Bitmob to save their work as a document. Thanks for the great read!

Default_picture
August 27, 2010

GOD I miss the Sony from 1995-2000....

Shoe_headshot_-_square
August 27, 2010

I'm not too excited about the games so far (but reserving final judgment until we get the finished product). But I do think this will make the PS3 a very attractive consumer product. It's a high-def gaming system with a popular brand name. It plays most major third-party titles. It's a blu ray movie player. And now it's a Wii.

Default_picture
August 28, 2010

I think Sony wa afraid to invest too much in Move. They are approaching it much like PSN. To quote a Sony exec when he spoke of "the online", Sony is "spoon feeding" the consumer. What this means is that Sony is still stuck on the PS1 business model.

5211_100857553261324_100000112393199_12455_5449490_n
August 28, 2010

I was, and still am, a HUGE Sony "fan".

As far as the Playstation 2 is concerned.

Move isn't selling me a PS3.  That packaging isn't doing it any favors...

Bithead
August 28, 2010

@Dan: That's a pretty compelling argument.  It does shoe-horn every major bulletpoint from all competitors into a single product.  I just think the split market will keep too many 3rd parties from developing Move-only titles (like the Motion Plus and its anemic support) and then if it becomes ancillary to the main game, what's the point?  Either way, I'm excited to see what happens this holiday. It's a fun time to follow the industry.

Againstthewall
August 29, 2010

This thing is going to flop sooo hard.  It's too expensive to be an add on peripheral to attract the "casual" crowd, and there isn't any software that makes it a "must have" for the hardcore.  Top that off with the fact that advertisement has been pretty much nonexistent at this point, and you have yourself the makings of an epic FAIL.

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