Is Japan Still Important to Gaming?

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Sunday, January 10, 2010

Editor's note: After spending a good portion of the weekend playing the spectacular Bayonetta, I'd submit that Japan is still very much important to gaming. As I see it, the problem isn't so much a divide in philosophy between East and West. Instead, it's a divide in cash and resources between East and West -- a problem exacerbated by the current economy. Unless you're someone like Kamiya or Hideo Kojima, you're probably going to have a hard time getting the necessary resources to do your project justice. Yes, Western developers face similar challenges, but the divide between the haves and the have-nots seems far greater in Japan. -Fitch


If you came of age as a gamer in the '80s and '90s, you couldn't have imagined your hobby without Japanese games playing a central role. I was born in 1985, so my gaming really started with the NES, Sega Genesis, and Super NES. I loved Mario, Sonic, and Donkey Kong Country, and I continued to follow gaming through the days of the Nintendo 64. But as the PS2/Xbox/Dreamcast/GameCube era kicked off, I was already in high school, so gaming took a backseat to life. But in April 2006, a coworker raved about his new Xbox 360, and I got intrigued enough to buy my own system later that week. The Xbox 360 had me hooked: The awesome Achievement system, the fact that I could talk to my friends while playing games, and the HD visuals combined to turn me into a hardcore gamer. I'd imagine a lot of Western consumers got hooked just the same way, and I think this is part of the reason for the seismic shift from East to West the past decade.

 

It's a shame most Japanese consumers aren't part of this new era in gaming. In fact, from my perspective, the Japanese seem to have a clear dislike for Western games. Square Enix president and CEO Yoichi Wada has gone so far as to say that Japanese retailers are “prejudiced” against Western games. Imagine walking into GameStop and asking the cashier for Bayonetta and hearing, “Really? You know, that game's from Japan. You should try Darksiders; it's American." Imagine Japanese games segregated from the rest of the store, branded as "other." That’s how Wada describes the market for Western games in Japan.

I can understand national pride to an extent, but can Japanese gamers honestly sit there and say they don’t enjoy Western titles? Can they really sit there and say that something like Uncharted isn't worth playing? Now, I understand that some Western games have modest success in Japan; Halo 3, for example, hit No. 1 for a week -- barely beating out Pokemon Mystery Dungeon: Explorers of Time by 4,000 units. But aberrations like that are the exception, not the rule.

And the rule on this side of the Pacific is that, with very few exceptions, we're playing Western games. Aside from Bayonetta and Final Fantasy 13, this year's set to be dominated by Western titles from every conceivable genre: Mass Effect 2, God of War 3, Alan Wake, Heavy Rain, Splinter Cell: Conviction, Crackdown 2, Fable 3, Halo: Reach, and Fallout: New Vegas. With all that to look forward to, are we really going to notice something like Gran Turismo 5? Japanese publishers are even outsourcing development to the West for games like Dead Rising 2 and Castlevania: Lords of Shadow.

So are Japanese games a thing of the past? I wouldn't quite go that far. As long as Nintendo's going strong, we'll always have a platform for Japanese games themselves. But the Japanese influence on gaming -- so strong the past 20 years -- appears to be over. The past decade signaled a shift from East to West that doesn't show any signs of changing; games are definitely taking a Western turn, and with high-powered American companies like Microsoft and Apple investing more and more resources into gaming, I’m curious to see how the landscape will look in 2020.

 
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Comments (26)
Jason_wilson
January 08, 2010
Japanese games aren't a thing of the past. My favorite console game in years is Demon's Souls, a Japanese RPG. I'm very interested in Final Fantasy XIII as well. I play more Japanese games than Western games on my DS. I enjoy the differences in each region's take on game design. European games are vastly different than American games (more old-school, in my opinion, and celebrate much of what was good about gaming in the late '90s). Japan's influence continues to affect gaming worldwide. Would Sony and Microsoft pursue motion-sensing without the Wii? Bayonetta is creating some very interesting discussion on its presentation of feminine sexuality (something you'd never see in Western gaming, I may add). One thing that's great about Japanese gaming is how most characters have more nuance than in some Western games. You won't find bland space marines like Master Chief and Marcus Fenix in a Japanese game.
Default_picture
January 08, 2010
Japanese games are still extremely important to gaming. They have always been what have driven the game industry. Sure, the Japanese market is slowly abandoning the console market for the much more popular handheld market, but they are still extremely important, much more important than Western games.
Default_picture
January 08, 2010
@Jason. i don't know if I would agree that Japanese characters are more nuanced then their Western counterparts. For every bland Master Chief protagonist, there is some whiny, overly emotional androgynous Japanese protagonist. As for the article, I feel Japan is still important to gaming today but that have lost a lot of influence this generation. Handhelds are awesome, but if more and more Japanese companies focus on it over consoles, the Japanese influence over the industry will further become marginalized.
Jason_wilson
January 08, 2010
@David It's important that you don't limit your influence to just "consoles and handhelds." Look at the trends that drive gaming. Free-to-play MMOs are a significant part of gaming on the Pacific Rim in Asia, and just look at how this approach influences Western design. Remember: More people game on Facebook than on any console. Even the "microtransitions" we deal with today come from this. I don't see this as Japan losing its influence; I see it more as Western developers gaining the confidence to become leaders in the industry.
Mikeshadesbitmob0611
January 08, 2010
It depends on where you live. When I visited Japan and got to spend some time in several different game centers, things started to make sense. The lifestyle in Japan is totally different. They sometimes make games for the world market, but often, what Japanese developers make is games for their own market, a market with different tastes and playstyles. Most people play games on handhelds or in game centers because most of your time in Japan is spent at work or in transit. Bare in mind that Japan also has a very traditional culture where radical, new ideas take a long time to take hold. That included radical ideas within the game industry, so that explains why things take longer to advance. If something works, they'll keep doing it until it doesn't work to such a degree that it needs to be changed. And I agree with David. I've seen walls of game stores where every game on those walls looked exactly the same. Every one of them had generic anime characters with giant hair on the cover. That's the foreign equivalent to Fenix. You'd be amazed by the amount of games that don't make it over here and that we never even hear about. Import gaming sites cover maybe 10% of what actually gets released. There's as much derivative crap over there as we have here.
Default_picture
January 08, 2010
@Jason-Hmm yea I didn't think about free to play MMOs. Do you think that those will grow and compete with the status quo of consoles and handhelds in the future even in the Western market.
Jason_wilson
January 08, 2010
@David I wouldn't be surprised if that's what we all end up playing one day on home boxes (PCs or otherwise, but not a dedicated console). Think about it -- the potential of streaming content, giving gamers a taste and letting them decide how much they want to pony up -- seems to be the future. Or paying a monthly fee to access the content.
Pshades-s
January 09, 2010
A few thoughts: Your imagination is running a bit wild when it comes to Japanese game stores. There is no such divide as the one you describe. Most games are alphabetized (well, in Japanese) on the shelf, occasionally sorted by genre, but there is no separation between domestic and foreign games. The only exception I can think of would be a store that sells imports, but that would need to be separate so that customers know they're buying something entirely in English. Please also note that Modern Warfare 2 did quite well in Japan, selling 100,000 copies on its first day. That's even more impressive when you take note that Xbox and PS3 are still way behind the Wii and PS2 in overall sales. Japan is always going to be "important" to gaming because most of the consoles on the market are made by Japanese companies. This is not to denigrate the rise in quality of games made by non-Japanese companies, but the simple fact that Nintendo and Sony are based here in Japan means that there is no foreseeable end to Japanese-made games showing up in other countries. Let's also not forget that 6 of the 10 top-selling games in the US last year were made in Japan. Are Japanese games becoming more insular? Probably. Their market is shrinking, no doubt, but it's nowhere near the end of the line.
Default_picture
January 09, 2010
[quote]With titles like Mass Effect 2, God of War III, Alan Wake, Heavy Rain, Splinter Cell, Crackdown 2, Fable III, Halo: Reach, and Fallout: Vegas are we really going to be thinking about Gran Tourismo 5.[/quote] So you're saying you'll be surprised when gt5 leads in sales for ps3? I myself would not be.
Default_picture
January 09, 2010
I should clarify, I mean when it comes out and a few weeks thereafter, not necessarily the whole year.
Default_picture
January 09, 2010
This post reeks of Orientalism. Why can't we just say that the West has gotten better, instead of proudly proclaiming that the East has gotten worse. Outside the expected hits from Square, Konami, and Nintendo we've seen games like these come out of Japan this decade: Resident Evil 4, Ico/Shadow of the Colossus, Professor Layton series, Okami, Katamari Damacy, Lumines, Shadow Hearts, Rhythm Tengoku, and Valkyria Chronicles. These are games that haven't only sold very well in the US but have influenced US developers (would we have a Gears of War without RE4?) If I had to pick between US and Japan, I'd go with US if only because they have done more for the platformer and FPS this generation (my 2 fav. genres). That being said, Japan takes more risks than American developers and continues to push genres. If anything, US journalists and consumers show bias against Japan. People pre-judge JRPGs, games like Cross Edge don't get covered at all and are condemned for breaking from tradition, and marginalize a great number of Japanese games. It particularly disturbs me how some journalists recently have been reading into Bayonetta as if it's serious, not able to read at all that the game is a parody of Japanese video games. As long as Japan give us games like Trash Panic, God Hand, and Katamari Damacy I don't see how you can complain about originality or lack of good games coming from Japanese studios. I think the important thing to take away from the posts above is that Japan and US have different markets. Japanese gamers love ad-hoc co-op, handhelds, JRPGs, dating sims, puzzle games, Dynasty Warriors, and other things we don't particularly care for. Likewise, we love action/adventure (Metroid was never a Japanese hit), FPS, WRPGs, competitive online, and other things Japan doesn't care for. It seams awfully silly to condone something as racist if a group of people don't like it, and than say their shit ain't as good as ours.
Default_picture
January 09, 2010
I don't know if you are a casual writer to this or if you wanted to write more seriously, but in either case proofread. Your first two paragraphs were riddle with errors and it got progressively harder to understand what point you were trying to make. Second - As Allistair said, your post reeked of Orientalism, and no, that's not a compliment. You know nothing about Japan and you dodn't even bother to learn before you started shooting off your mouth. Let's just go voer a FEW things you missed. 2 of the 3 major consoles are Japanese creations 2 of the 2 major handhelds are Japanese creations TGS still has an international draw and allows non-industry people (i.e. you and me) to visit. Professor Layton, Phoenix Wright, and Elite Beat Agents (Originally Osu Tatakai Oendon, a much more amusing game. EVERY rhythm game in existance traces its roots to Japan. Someone mentioned the effeminate strangely dressed people with funny hair of Final Fantasy...To you I would suggest that you never visit Japan. Ever. Just don't go. Those ideas didn't form in a vacuum. I could go on. America has come a long way from the video game collapse. Games coming from American companies today are mind blowing. Same for European companies. But don't mistake the Phoenix-like rise from the ashes of the American game industry for the fall of the Japanese market.
Default_picture
January 09, 2010
The idea behind the article is the influence Japanese development behind gaming is gone, and the industry is moving in a more western way of doing things. I never mentioned anything about Sony and Nintendo going anywhere. The article is more about gaming development and I know we are light years behind Japan as far as the role gaming play in everyday life but the next generation of gaming development is being dominated by the West. I grew up on Japanese gaming and I feel as if its time in the limelight is over. As far a Call of Duty: Modern Warfare 2 doing well in Japan remember it was published by Square Enix in Japan, Had it been published by Activision it would've sold a lot less.
Bmob
January 09, 2010
The way Yoichi Wada describes the Japanese market really doesn't seem that much different to what I see in the likes of Game and Gamestation every time I go in their stores. Of the four video-game shops in my city, just one stocked Magna Carta II, and I had to wait months to get my hands on Tales of Vesperia. At the same time, reviewers are telling everyone that JRPG's are stagnating, and there are often 'those wacky Japenese' undertones when anyone is talking about their role in innovation. I don't think it's Eastern gaming getting weaker. I think it's just our attitude toward it.
Mikeshadesbitmob0611
January 09, 2010
I'm not sure if the publisher has anything to do with it. Modern Warfare 2 and Operation Flashpoint: Dragon Rising moved some units because a niche audience out there is interested in it. I found more than one military fetishist store in my travels, one in Akiba, and another in a place I can't recall. There's a love of Western culture in Japan, but it's a little more hidden than the love for Eastern culture that a lot of Americans wear proudly on their sleeves.
Default_picture
January 09, 2010
I don't see how this editorial "reeks of Orientalism." What portions of his post are characteristic of the Far East or people or Asiatic descent? I don't think downplaying Japanese games is very oriental, but I could be wrong.
Default_picture
January 09, 2010
I'm gonna go mostly with Jason on this one, namely in that it seems to be an issue of bankroll rather than lack of trying. It seems like Japan is collectively putting down its chips on bigger, tent-pole titles while the West can do that and more. However, I wouldn't go as far as to say that Japan/Nintendo innovated with motion control. Make whatever arguments you like, but at this point, motion control just doesn't have the fidelity and creative backing to really be a strong creative influence in the industry. It's really just a monetary influence. And just as a quick note, I wouldn't give Bayonetta a ton of credit for bringing up the discussion of feminine sexuality in games. That conversation is a constant, recently coming up with Mass Effect, a game that some would argue oversexualizes women for no good reason.
Default_picture
January 09, 2010
People defending bayonetta's depiction of women as deliberately thought provoking are kidding themselves. It is simple titillation, made by ignorant, sexist man-babies for man-babies.
Picture_002
January 10, 2010
There are shifts in every industry of influence in every industry. The West definitely has stepped up their position and taking some control. But we're a society and many cases an enthusiast community that psychologically needs a winner and a loser. Someone has to "win" a console war, some game has to "win" being the better game in a genre and apparently for some people the West couldn't gain a seat at the big boy table without completely kicking Japan out of the room. I happen to think there is more give and take between developers than many of us see on the surface. Developers when they have time to play other people's games and anyone's that's attended or covered a game developer conference know there's quite a bit of shared information between formal presentations and mingling and interaction over the course of the conferences. They pick up and implement ideas from different visual and audio tricks, online ideas, ways of storytelling, control and other philosophies more often than many of us on the outside give them credit for doing. A lot of the stuff, the average gamer wouldn't know to look seek out without it being brought out in an interview. And before someone blows a gasket somehow offended, most market research for any for of media will tell the overwhelming majority don't call in on TV or radio shows, write into podcasts, write on message boards and yes, write for Bitmob. Money is a definite issues, but let's be real, there's much that never commercially crosses borders even in a good economy. And while people will carry the torch of the innovation we see here, those in the different territories don't see a lot of what's made in different parts of the world. My view is people tend to take an ego-centric view of gaming. If what you're playing and are into there's a natural inclination to think much higher of the those games and the people making them. I'm all for being a fan of what you want. That's all good. But I do think people have an extremely bad habit of trashing anything for which they aren't the audience as opposed to objectively looking at it's potential value to the intended audience. It probably wouldn't hurt some of us to take a moment and reflect whether or not a company is doing some that truly is faulty as opposed to something that doesn't fall within our individual tastes.
Default_picture
January 10, 2010
@Spencer Gregory The article I responded to and the article I am reading now are two nearly completely different things. However, my argument still stands.
Default_picture
January 10, 2010
I don't think the issue is so much that the influence is fading, so much as the money flow is different. NA made games are having all sorts of revenue for international markets, so the games can be localized all over the world, while Japan made games are more focused on Japanese sales primarily, so they don't have the money for localization efforts as much. There's still a lot of fun, quirky and innovative games that I would like to see here in NA, but the publishers just don't want to take them on and localize them because they're not "safe".
Default_picture
January 10, 2010
@Gregory Romine [quote]I don't know if you are a casual writer to this or if you wanted to write more seriously, but in either case proofread. Your first two paragraphs were riddle with errors and it got progressively harder to understand what point you were trying to make. Second - As Allistair said, your post reeked of Orientalism, and no, that's not a compliment. You know nothing about Japan and you [b]dodn't[/b] even bother to learn before you started shooting off your mouth. Let's just go [b]voer[/b] a FEW things you missed. [/quote] I've bolded your errors. You shouldn't criticize someone's typos if you are going to make the same.
Default_picture
January 10, 2010
[quote]People defending bayonetta's depiction of women as deliberately thought provoking are kidding themselves. It is simple titillation, made by ignorant, sexist man-babies for man-babies.[/quote] I think someone needs a hug.
Default_picture
January 11, 2010
No, we aren't the only ones playing games but, we are the largest in terms of sales, and yes the Wii is selling great but the software isn't. The sales for 360 games are miles above the games that come out for the Wii thanks in large part to lazy development and lack of support for Nintendo themselves. Again I'm talking in terms of software development not hardware. The majority of DVD players come from Japan but do they run the movie industry? NO, the Japanese will always have a hand in gaming, but the west is taking over as the industry leaders. Hopefully Americans can learn from the Japanese and stop trying so hard to make it seem like games are an evil tool created for the sole purpose of rotting the minds of children. Once we accept gaming the way the Japanese do, gaming in the west will reach even new heights.
Default_picture
January 11, 2010
As some one who still primarily plays Japanese games I would still rather play Devil May Cry 4 or Bayonetta over a God of War game. There's just something about the presentation and gameplay that I enjoy more. However, if you had told me a few years back that I would enjoy American made games like Batman Arkham Asylum or Ghostbusters just as much as some Japanese games I would laugh in your face. Americam made games have come a long way. Still as I look at the games that I'm waiting for down the road - Tatsunoko vs. Capcom, Mega Man 10, Final Fantasy XIII, Ghost Trick, Okami DS, Sengoku Basara 3, Super Street Fighter IV, Super Robot Wars OG Saga Endless Frontier 2 well I'm still mainly looking forward to Japanese games. Hopefully there will be a few American made games that turn my head this year. Dark Void, the 3D Castlevania and Heavy Rain look interesting at least. Keeping my mind, eyes and ears open.
Default_picture
January 11, 2010
@Joshua Henderson Wow. Two typos from something that was written in the comments section. That compares so well to something was nearly unreadable because of the grammatical errors. @ Antonio. You mentioned movies. You know that Japan has the second largest movie industry? One lage thing that you are missing here is that they don't really care about selling to us. The reason they got so big to Western gaming is because we craved games that no one here was making. American games may be returning to dominance, but it is not a signal of the loss of influence of Japan. It is a sign of America taking back its own market, and making games for a people they understand better. However, Japan will continue to make their own games for their own people, and there will always be a market in America for those games.

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