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Let's Talk About Games Journalism...
Jeffcon
Sunday, June 14, 2009

Editor's Note: Games journalism has always been an important subject for me, so I was happy to read this piece -- and not just because my name's mentioned! I originally had a huge Editor's Note here with my thoughts, but then I realized I was taking too much attention away from Jeffrey's article, so I'll shut up for now and do a separate post later. (Update: the separate post.)

Do make sure to read the comments, though. Jeffrey's fellow community member Andrew Hiscock has an interesting story to share. -Shoe



For those of you who don't know, writing for Bitmob in exchange for my name in lights and a hearty e-handshake is not my day job. During the day I drive to and fro delivering sandwiches for hungry people in the hopes that they will tip me a decent amount of cash money. While doing this I tend to listen to a lot of radio and podcasts. The podcasts are all videogame related except for a few NPR shows, and the radio is a split between politics and sports. Throughout all the hours of listening I've come to realize something. It is good that we bitch about games journalism; it is better than the alternative....

 

One of the first things I noticed is that sports radio sounds exactly like gaming podcasts. For example, today on ESPN radio I heard a couple of guys arguing about whether or not golf is a sport. "It is a competition, it requires skill, but it doesn't have the player-on-player interaction that is required for a sport." Sounds a lot like the "this is not a game" argument. They are the same thing -- a futile exercise in convincing someone else to accept a set of arbitrary rules about something that is obviously different for each person who considers it.

Then there are the accusations of being a "homer," which is the sports-talk term for "fanboy." This is a little different because it is expected that everyone will have a team that they root for, so there is a level of tolerance for the typical irrational behavior you get from these homers. However, that typical irrational behavior is identical to the bullshit we have to put up with from the fanboys who root for their console team -- justified or not, it is still irritating.
 

Where gaming podcasts and sports radio are similar, their journalistic sides are very different. The ethics in games journalism discussion gets louder every day. Taking free stuff is frowned upon and "moneyhat" is a common term. In sports journalism these discussion are ignored and buried. If they happen they happen where the reader can not partake in the discussion. The phrase "write for your reader" is not something that ESPN subscribes to. They write for the money.

How often did you see NASCAR on SportsCenter two years ago? Maybe three minutes on race day. But now that ESPN shows NASCAR, it is an all-day event with coverage on SportsCenter lasting for several minutes several times in the same broadcast. They have the right to make money, but they don't have the right to call themselves journalist in the same sentence. They write about what makes them money, not to inform their viewer.

On the other hand when Computer Gaming World changed to Games For Windows Magazine there was an outrage that their coverage would become one-sided and biased. The editors responded and made it clear through their actions that they were not writing to satisfy the people writing the advertising checks, but as always for the reader.

These parallels can be drawn to many other forms of industry-specific journalism as well. Recently, CNBC took heat from Jon Stewart for breaking the "write for your viewer" rule. It became clear to those who paid attention that a channel like CNBC makes money by pandering to and not being tough on the CEOs of companies that advertise on their channel. It was an ugly truth and yet it took Jon Stewart to set off the modicum of outrage that exists now (and has mostly dissipated). If it were revealed that Dan Hsu gave preferential treatment to get back in favor with Ubisoft we would have lost our collective shit.

 


Sometimes our passion for the hobby is our greatest weakness. We get too bogged down in stupid things, like when discussing "is this a game?" But often we are more vigilant in enforcing high standards on the people we trust. This is a good thing and we should continue to bitch about games journalism forever.

 
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Comments (21)
Demian_-_bitmobbio
June 15, 2009
what video were you trying to embed? We might be able to help out with that.
Jeffcon
June 15, 2009
http://www.dailymotion.com/video/x8lou7_jon-stewart-bashes-cnbc-and-rick-sa_news

I can't get any video to work... Not sure what it is.
Default_picture
June 15, 2009
Nice piece, man. I didn't think about it much before now, but it is nice how game journalists often right for their readers instead of the companies who feature advertisements on their page. Sometimes I feel their information is a bit slanted, but we all have our person tastes, so that can't be helped. Actually, making personal biases evident helps readers decipher whether or not they'll agree with the editor's opinion, so I'm all for it as long as they can convey the necessary information.
Dan__shoe__hsu_-_square
June 15, 2009
*Hardy handshake* to you. I totally agree, not just as a guy from the press side, but as a consumer of media as well. We HAVE to question the press, the editors, the journalists...if we don't keep them in check, who will?
Default_picture
June 15, 2009
Nice write-up.
Andrewh
June 16, 2009
Good stuff. I can praise the video game audience for taking the journalists to task. I work in the scuba diving industry, and our business has been covered in something like 45 magazine articles. However, we usually buy ad space to get the article, provide pro bono tours (in fact this is an established part of tourism marketing, the fam tour).

In fact, myself and other employees of our company have actually written these articles with no comment on who we actually work for.

Either scuba diving is too small or the community just doesn't care... I can imagine this is similar for other special interest industries. Pretty much standard.

Fortunately for video games we have had a very intrusive audience (and a few major journalists who are willing to call bullshit like Shoe infamously did a couple times).
Brett_new_profile
June 16, 2009
I think what we're seeing is a number of a gamers and journalists itching to break free of the enthusiast niche and into the serious critical territory occupied by media like literature and film. For enthusiasts, the sort of glad-handing that you and Andrew Hiscock talk about is commonplace, expected by both press and readers. But in critical writing, any of the things you mention is a grave violation of ethics. Trouble is, even if the "serious" media can't shake the enthusiasts -- just look at any of the "review" quotes from obscure newspapers and Web sites that appear on posters for crappy movies every week. So, like you say, we've got to keep vigilant!

Speaking of, I've been meaning to ask Shoe about that 9.5 he gave Ubisoft's Urban Petz: 2 Cute 4 Wordz...
Default_picture
June 16, 2009
I don't pay any attention to Sports Journalism and this article gave me a better understanding. I love the comparisons you made and your ability to remain concise. The only thing I thought missing was maybe a reference to the Jeff Gurstman incident at Gamespot. Well that's all, and once again great article.
Default_picture
June 16, 2009
Really nice post, man. It makes me wonder why we, as gamers, are so adamant about having an honesty press. Maybe it's because being a hardcore gamer is still a niche thing while being a hardcore sports fan is common.
Default_picture
June 16, 2009
I feel the difference between sports journalism and games journalism is consumer money. When you listen to sports journalism you're looking for interesting insight on what's going on in the world of sports and very rarely will anything they say entice you into making a purchase of some kind. I look to games journalism for both insightful commentary and purchasing advice; because of this I demand that the journalists entertaining me with insight also stay honest as they give recommendations.

I would think that in other industries like scuba diving (I'm not accusing Andrew) enthusiasts would hold journalists to the same standards.
37425_412468101714_719286714_4780931_4814727_n
June 16, 2009
Great thoughts as always Jeff. I definitely think drawing a line connecting sports fans and video game enthusiasts is a great correlation because just off the top of my head, I cannot think of any other hobbies that incite that much passion. While we do get caught up in useless quibbling every now and then (Or more than that depending on the person), the simple fact that we get to be a small part of an industry that can bring out those levels of feelings from us all in quite remarkable.
Jeffcon
June 16, 2009
Alex, that is completely fair. A consumer's money is rarely at stake when it comes to sports, so it may not be imperative that they remain open and ethical. Still, I'd like it if they did.

Financial journalism on the other hand is all about consumers money.
Default_picture
June 16, 2009
Agreed. This is a very good defense of all the navel-gazing that journalists do, and illustrates why Shawn Elliot's much-delayed symposium is so important.
Default_picture
June 16, 2009
Jeffrey, I totally agree that they should still adhere to ethical standards; I just personally don't feel as strongly about it (for whatever reason). Great article.
Default_picture
June 17, 2009
Great piece. I find it refreshing to read an article on gaming journalism that focuses on the more positive aspects--not that I'm against constructive criticism, but I digress.
Default_picture
June 18, 2009
I would much rather write for myself than my audience - and let me make the distinction between myself and my wallet. The internet is a big community. Once your fanbase is large enough, many of those people will not have the same interests and expectations in your writing as you do. You're responsible for the words on the page, so you should be happy with them, first and foremost.

Write to express your own feelings, not what you think others want to read.
Jeffcon
June 18, 2009
I think you misunderstand the term "write for your readers."

It doesn't mean write what you think they want. All it means is to keep the audience in mind and to write in their best interest. Of course everything we write we write for ourselves, it would be impossible to write if you take yourself out of the equation.
Jason_wilson
June 18, 2009
Jeffrey,

This is a good, interesting piece. As a former sports journalist, I'd like to add some observations.

ESPN (and its parent, ABC) has broadcast NASCAR, in one form or another, for many years. ABC, and then ESPN, had NASCAR from 1960-2000. NASCAR used to be televised on "Wide World of Sports" on tape delay back in the old days. ABC/ESPN jumped back in to NASCAR in 2007; that may be why you noticed an increase of ESPN coverage. But ABC/ESPN has always had a large presence in the sport. Just look at its online coverage.

ESPN covers NASCAR heavily for many reasons, but this one is very important: Even with TV ratings posting double-digit losses this year, NASCAR still pulls a higher TV audience than any other sports programming (we're not counting high-profile playoff games or golf majors). So, yes, this is a money decision. But it's also a valid news decision. NASCAR is a national audience (NASCAR says it has 75 million fans, but I'm not sure about that. But it's certainly in that ballpark), and many of the events draw more than 100,000 fans.

That said, I've come to despise the level of marketing that's on a SportsCenter broadcast. Too many segments have "sponsors," and this really hurts the quality of the journalism ESPN once produced. Look at SportsCenter back in the mid-90s. It was impressive -- and it had a great deal of integrity.

Sportswriters certainly do write for their audience; just read the beat coverage you get for your local sports team. You may not see this on ESPN as much because ESPN covers a national audience, but it's there. It's in the decisions to cater to the most vocal (and yes, lucrative) "readers": Red Sox and Yankee fans, SEC Football, ACC Basketball, the NFL, and NASCAR.
Jeffcon
June 18, 2009
It is Sportscenter that I am speaking of specifically, which as you said was their journalistic centerpiece for many years. It is sad to see that show become the Terrel Owens hour.
Jeffcon
July 12, 2009
Okay, I was wrong... it is you Jason.
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