At Ubisoft's Digital Day last night, Ubisoft Vice President of Digital Publishing Chris Early laid out the company's plan for a digitally integrated future. It's a future that spreads across Facebook, mobile devices, and consoles with games that feed into each other -- what Early called "companion gaming." One of these companion games is the just-announced Assassin's Creed: Project Legacy for Facebook, which will unlock features in November's tent-pole release Assassin's Creed: Brotherhood and vice-versa.
Bitmob's Demian Linn and I spoke with Early after his presentation to find out more about Ubisoft's vision of digital harmony, the Assassin's Creed series, and whether Project Legacy will finally get hardcore gamers to start playing on Facebook.
Brett Bates: So we wanted to pick your brain a little bit more about the whole connectivity idea that you were talking about earlier...
Chris Early: The “companion gaming”?
BB: Yeah, the companion gaming, and how it works. It’s not really something that I’ve seen, at least to such an extent that you guys are trying to push it at this point, especially when it comes to looking at full retail games like Assassin’s Creed: Brotherhood connecting with a Facebook game. So what was your philosophy behind that? Was it allowing the gamer to connect at any point they wanted to?
CE: Look, I’m a greedy gamer. When I’m playing a game that I like, I want to keep being involved with that game. That’s what makes me stay up too late when I’m playing a game at home, dragging myself into work the next day.
But I know that I can’t sit in front of the console the entire time, even though I still want to be engaged with the game. There wasn’t really a good way to do that. Compound that with the countless games on our iPhones or whatever, and they’re fun for the moment, but they really don’t do anything overall from a gaming standpoint.
Wouldn’t it be great to do something on your iPhone or do something on Facebook and not have it just be a mindless clicking exercise, but actually have it be an additive value to an experience you want to continue anyway? That’s the underlying philosophy.
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