Why I love buying used games

04596077bdbbd4327842d739accd8b0a
Monday, September 26, 2011
EDITOR'S NOTEfrom Rob Savillo

Winson explains to publishers exactly why a heathly used-games market can support the industry. I hope they're listening.

The gaming industry is going through some tough times. "We're not making as much money as before, and it's all because of the used-game economy!" cries all the big publishers. But as much of a taboo as it may be, the fact remains that I love buying pre-owned games.

 

As a consumer, I can't afford to buy a $60 game every time there's a big release. When I was a kid, I had to save up for weeks just to buy a $30 title to feed my Nintendo Game Boy. Even as I'm finally getting my first paycheck in the next few weeks, most of it will be going toward other things: food, rent, booze, and, you know, life.

A game isn't like a movie in that it's not something that has a set budget with a set duration. I can easily schedule in a film because I know it's going to cost me around $10 and around two to three hours.

Games, on the other hand, start anywhere from $30 to $60 (plus a potential monthly fee) and may very well take me twenty to fifty hours to complete (if I'm lucky). And while I wish I can say that I'm excited to dedicate fifty hours of my life leveling up or collecting all 100 feathers in Assassin's Creed 2, the same fifty hours can -- and sometimes have to -- be spent elsewhere, like buying groceries, going on dates, and again, as you know, living a life.

And then there is all the shit that game publishers do. Like rehashing the same game two to three times over the course of a year: Game of the Year Edition, Ultimate Edition, Arcade Edition, Off the Record Edition...whatever. No sane person is going to buy at full retail price for all of that. And by releasing all these different editions across so many games, publishers are pretty much telling me to hold off from buying on day one since there will always be better, if not more refined, versions of the games coming out just around the corner.

So where does buying pre-owned games come in? When I can get the same game for a cheaper price. They come in as a trial to see how the original Darksiders is before buying the upcoming Darksiders 2 at full retail price. They come in when I can sell my now-defunct regular version of the game in exchange for the now flashier, complete edition of the game.

If the pre-owned game economy ceased to exist, then consumers would be more wary of buying video games, period. Without used games, the $60 price tag would then be considered a hard cost. What might've been a "buy now, think later" mentality now becomes "well, let me sleep on it." It's also one less reason to buy Madden or Call of Duty this year as opposed to next year or the year after that.

Buying pre-owned games is also more environmentally friendly. It may be a silly point to some, but it's one of the main reasons why I continue to prefer buying used games. Instead of a title going by the wayside or left behind in the attic, I get to be active and give the product a second life.

I wrote about my feelings toward digital downloads before, and I'm still skeptical about it all even if it's inevitable. Game publishers seem to be banking on it as a way to kill off the used-games market, but I ultimately think it's more harm than good to limit a legal method for consumers to make a purchase.

Remember, while iTunes is a success story in combating piracy and physical media, even they had to succumb to getting rid of digital-rights management (DRM) that was already in place. Consumers want to own what they buy, not be limited by the content or be treated like criminals.

Maybe the problem isn't one of maximizing profits to please those finicky shareholders but of creating products that are appealing enough to be worth buying at full price. Maybe it's not so much as crying foul over the fact that people buy used games but learning why people do it in order to win that segment over.

Gamers are constantly growing up, so maybe it's time the game publishers do, too.

 
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Comments (11)
Img00043_bigger
September 26, 2011

Boo! Hiss! You're of the devil! What's next? Selling used books? Cars? DVDs? 

Oh...wait. 

Default_picture
September 26, 2011

I think you are better off looking for sales rather than buying used games. I never pay $60 for a game and i never buy them used either. Usually within a month you can find a new game on sale for less than it costs to buy it used. For instance Portal 2 was discounted to $40 a week after it came out at a particular retailer.

Ragnaavatar2
September 26, 2011

Agreed, I'm constantly looking for sales on new games. Amazon is specially good at offering good deals even before some games actually come out.

But I can see the appeal in buying used games. I've done it too. Since I consider myself a collector, looking in some bargain bins and bazaars is the only way I can get some pretty rare jewels. That's how I came upon a mint copy of ZOE 2 just a few months ago, and how I plan to get an Infamous 2 Hero Edition's copy without having to pay a leg for it.

Default_picture
September 26, 2011

As consumers, we're handing over our rights on a silver platter. Once the secondary market is destroyed (and the industry is hard at work towards this end), gamers will have lost most of their leverage. I don't buy used to neccesarily punish the industry, but I will consider all options for purchase.

Default_picture
September 26, 2011

Folks like to go on about how buying the first game in a series will lead them to pay full price for the sequel if it's good, but they never consider that a developer's only means of guaging interest is through new copies sold. It has no way of knowing how many people bought their game on the aftermarket, so regardless of whether or not their game ended up circulating between tons of gamers when all was said and done, if it looks like it sold a pitiable amount of copies at retail, that sequel may never get made. So really, folks like that aren't doing anyone but themselves any favors by buying used, unless of course they're buying a used copy of a game in a well-established franchise, each installment of which tends to sell through the roof.

I dunno, I just feel like the topic goes a lot deeper than this article is willing to delve. Honestly, I feel like folks are going to do what they do, and there's no reason to justify it. It is what it is, and if it has any effect on the industry, it'll become apparent in due-time. I don't really need to read self-serving personal therapy sessions that exist solely to justify doing what you do, and if you're not really going to go into the topic with any real depth of insight, then that's really all it is in the end.

37893_1338936035999_1309080061_30825631_6290042_n
September 26, 2011

Normally, I think I'd agree, but for this particular topic, the "buy new" argument has been made countless times, by an almost overwhelming margin. Personally, I like buying new as a reward to developers and publishers who've made a good game: a clear-cut case of voting with my dollars.

But I don't begrudge people like Winson who prefer buying used (where they're trying to justify it or not.)

Would it be a more complete article if he really delved into the pros and cons or buying new versus buying used? Of course, but as it is, I think it's a decent counterpoint to those that swear by new purchases only.

Default_picture
September 26, 2011

Darrell, the secondary market cannot exist without new game sales. The publisher controls distribution activity on that first sale. But they have no right to dictate consumer behavior beyond that original purchase. And yes, buying used does serve the consumer, but so what? The consumer's prerogative is to attain the best value for his/her money.

Default_picture
September 26, 2011

Valve uses this model quite well - boosting sequel sales by giving away the original or supplying major free updates so more people will buy the original. And old games are so cheap on Steam that there's no need to buy used - every point you made about used applies here.

Of course it's digital download only, which you don't care for. They're also the only major publisher that treats customers like full human beings, so I'm not sure if this will spread.

Default_picture
September 26, 2011

I bought Gears of War 3 from Amazon for $60, and they gave me credit for $20. I pre-ordered Arkham City for $60 and got another credit for $10. Effectively I bought those two for $40 and $50. I bought LA Noire a few weeks after release for $40. All brand-new.

Why buy used?

Lolface
September 26, 2011

Because I bought Bulletstorm from Gamefly last week for $4.

1767584695038853353
September 27, 2011

Great article. I never thought if it from this angle. Nicely done!

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