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When Are We Going to Grow Up, Anyway?
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Thursday, August 27, 2009

Editor's note: One reason why I play so many strategy and role-playing games is because I can't stand the way many genres portray women. I'm so tired of T&A. Cody is, too, and he delivers a well-developed critique of the game industry -- and gamers -- about the objectification of women. -Jason


Recently, 1UP Community Manager Tina Sanchez asked through a Twitter post for people to blog about the objectification of women in games. Given the rampant objectification that goes on in the industry every day, it's not that hard of a topic to latch onto and rant about.

Where do I start? I suppose the best place is the heart of the problem: the immaturity that spawns the desire for objectification. Take a look around the industry and at the various titles being released, and what do you see? Games with tits and ass selling to every hormonal teenaged boy and every man that hasn't fully grown up yet.

It seems that slapping large breasts on a character or giving her skimpy clothes are the best way to get your games off store shelves and spinning in consoles. In this case, developers are just as guilty as the people who buy their products.

"So what if videogames treat women like objects? So do films! Why aren't you blogging about them?"

 

Of course this sort of thing happens in other media. (Megan Fox? Robots? Explosions?) But let's not use that as an excuse this time. We always use that as an excuse -- and that we're generally making too big a deal out of things that are, after all, "just games." I'm tired of that, and I'm tired of people blocking complaints when plenty of them need to be heard.

It's at the point now where any sort of critique of the industry is taken as some Jack Thompson-esque attack, and because of that many people blindly defend the industry like it's some wounded puppy. But guess what? The industry is not a wounded puppy; it's a mecha-puppy with fire breath and laser eyes and a jetpack, and it can take care of itself.

All we do by ignoring critical thought and discussion is miss out on a chance to let the industry grow. So, no more excuses. No more brushing it off. No more "they do it, too." And certainly no more "they're just games."

I know what you're thinking. "OK, so certain videogames objectify women. But plenty of them don't!"Â My problem isn't with those games. My problem is that developers and publishers don't make enough of them. And even the games that don't objectify women still have plenty of faults.

Good games are out there, absolutely, but I'm pretty sure that we should push for more of them as often as possible instead of being happy with the status quo.

Look at the industry's data. Gamers are the majority now, if you believe certain polls; more women game than men on PCs; females are steadily gaining ground and make up nearly half of the industry's consumer base; and the average gamer is in their mid-30s. So why in the hell does it feel like we're still relying on and glorifying teenaged boys with cash to burn?

Maybe it really is all about the money. After all, teenagers have far more time and money on their hands than adults with bills to pay and families to feed. But that shouldn't mean that those teenagers get to make the rules.

As stated above, the industry is supposedly a very diverse place. If I want to read a book or film that appeals to me, it's easy to do so, and it should work the same for videogames. But there isn't enough choice in this industry -- not by a long shot.

Women aren't the only victims -- men are, too. Plenty of teenaged boys grow up wanting to be some tough, muscular, scarred badass (and even if they don't, marketing makes them think they do), so that's the kind of characters we get. It's as simple as that. Gears of War certainly comes to mind, as it seeps manliness and "cool" factor, even more so than a U.S. Army ad.

Sure, it's fun to hear one-liners and chainsaw people in half sometimes, but after a while it gets a little tiring. And because so many games appeal to the demographic that can't get enough of this stuff, the rest of us are left out in the cold.

Marcus Fenix is a gruff supersoldier and had a certain appeal. I get that. I enjoy killing baddies, too, and I certainly don't mean to demonize a game that I've actually enjoyed quite a bit.

But why not let me play as an aged immigrant struggling on the streets? Or as a child wandering his neighborhood with dreams of being a hero? Or a woman who doesn't crawl through tunnels with a clear view of her ass? All I'm asking for is a little diversity here -- a little bit of maturity to balance out the teenaged power fantasies.

I mean real maturity, by the way. I want real maturity out of this industry. Bouncing breasts, copious amounts of the words "fuck" and "shit," and exploding body parts that drown games in blood and guts is not maturity; it's a bunch of childishness wrapped up in a "this is just for grownups" facade. Instead of seeing deeper, compelling content about love, death, pain, empathy, and humanity, we're still playing with goddamn G.I. Joe dolls -- we're not even asking to have it any other way.

How do we find our way out of the hole that we've dug ourselves? For one thing, we need more diversity in the development community -- more minorities, more women, and more men who don't feel like putting D-cups on every last one of their dark elves or pumping out My Petz games (because that's obviously the only thing that little girl's are interested in). We also need to show developers that we, the consumers, want better content, and we need to let them know that by voting with our wallets and speaking our minds.

Hopefully things will change. If not, the industry is doomed to be the spawning ground for games that objectify women, men, and make us all look silly.

 
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Comments (31)
John-wayne-rooster-cogburn
August 26, 2009
Great blog, as per usual, Cody.

Maybe it really is all about the money.

Yes, unfortunately, it is. There are games that explore those things you mentioned (love, death, pain, etc.), but unfortunately they don't get coverage and are considered "indie" games that sound cool, but who really plays those? Unfortunately, not enough of us.

But why not let me play as an aged immigrant struggling on the streets?

Wasn't that game called Metal Gear Solid 4? ;)
Twitter_new_31
August 26, 2009
Ha ha, it's funny you mention MGS4, because that exact game popped into my mind as I typed that sentence ;)
Dan__shoe__hsu_-_square
August 26, 2009
Yes!

it's a mecha-puppy with fire breath and laser eyes and a jetpack
Default_picture
August 26, 2009
@Cody-Good article however I want to ask you something.

"So, how do we find our way out of the hole we've dug ourselves?"

My question is that a lot of people that are within the camp that video games ARE art, etc etc portray their argument in such a way that if it was up to them EVERY game would be artsy. My question is not whether they are art or not, but the fact that why must every game be some work of art?

Unless I'm misunderstanding you, but it seems a lot of people within the "games are art" camp cry out again such games (Gears of War, Dead or Alive) because they are "G.I. Joe" toys and we should strive for "better".

Why?

Games to me are very similiar to movies in this sense. There are tons TONS of crappy movies that sell well (Transformers) BUT there are also a few Oscar worthy ones. They are not proportional in any sense, the shitty movies outnumbering the Oscar ones but that doesn't seem to bother movie people at all.

For every 5 Halos and Gears of War, there is an Ico, Okami, Braid, Flower and the upcoming Heavy Rain. I don't see why we have to dig out of this "hole" as you put it.

If these artsy games were to stop completely, ok I would understand all the frustrations from the "Games as Art" people. But they are around and will continue to be around. Why not let people enjoy their FPSs, their boobs and their childish fun and you guys can enjoy your style of games.


Twitter_new_31
August 26, 2009
David, I have no problem with diversity. Like I said in the blog, that's what I'm asking for. I don't want "boobs and explosions" to go away, but I want games to act a little more grown up, that's all.

As for "games as art," though I am a fan of games trying to change things (as this blog would tell you), I'm also a fan of games that are simply fun. But those fun games that I enjoy also don't exploit women or create ridiculous stereotypes. I guess I'm fighting less for "art" and more for "less bad non-art."
Lance_darnell
August 26, 2009
I am very glad you mentioned that men are also objectified. I see this a lot too. I fear that the problem is very deep-rooted in human society, but hopefully with more thoughtful articles and opinions like this - things will change.

So did Tina actually say to write the blog on Bitmob? ;) Tina Rocks!!!!
Default_picture
August 26, 2009
I'm sorry, but there's no way that half of the consumers of games are female. You can't even mention video games around most women without getting mocked. Maybe they're talking about games you'd find on things like Facebook.
Default_picture
August 26, 2009
I'm trying to defend, but attack, so bare with me. My mind is kinda out there atm. lol The end point is I agree that games have been perverted to the extent that I'm not interested in new games as much as I used to be.


A lot of people fall into a stereotype: RPG, Action, Adventure, Fighter, FPS, etc etc. To make it more appealing from one release to the next, it has to have more of its demographic's biggest bonus than the predecessor. Logically speaking, that is, to one-up the competition it has to have more of an appealing nature around it, and hormonal teenage boys are one of the larger demographics in the videogaming world. Big problem, but naturally occurring. lol

Developers don't necessarily objectify sexes just because they want to. It's because they HAVE to, to make as much money as possible from the largest demographic possible.
--Mind you, this is going with the developer's goal of making money off something they have rights to, not necessarily backing up a good game.

Unless a pre-teen or teen male is highly religious(not discriminating, just making an example) on their own terms, chances are they are going to want a fairly violent game with some eye candy(explosions, T&A;, or toilet humor), hoping for a good storyline or at least something to hold their interest.

I agree that some games shouldn't have even gone to storyboard with that much *extra* content. Hell, maybe there could be a way to have gamer input as well as beta(code) testers. Could be something to look into, or ask about.
Default_picture
August 26, 2009
@Brian Shirk
I used to play WoW, and half the guild(alts excluded) were females. It's not like it was a social guild, either; we did raiding, although we weren't a progression guild. More than half the friends I had on my friends list on my main were also females. Not female toons, but females. It's likely that is a true statement on about half the population of games are female.

Frankly, I'd rather game with a female than an egotistical male any day. Although I'm talking about a stereotype female, most were good at what they did, and actually had the courage to ask for help rather than ing up the raid by doing their own little thing, not listening to instruction or party/raid task(s).

Although there are still types that were masculine in the sense that they didn't give a damn what you thought, and did what they felt was right anyway..usually caused a wipe or guild drama because they didn't get what they wanted in the end. lol
Jamespic4
August 26, 2009
I think this is a very important topic.

I don't know if you're interested, but I also covered this topic here:
http://bitmob.com/index.php/mobfeed/Laura-Mulvey-The-Male-Gaze-and-Videogames.html.

Cheers!
Twitter_new_31
August 26, 2009
Lance, yeah as humans go we don't really do much to help the problem, ha ha. And I posted it several places ;)

Brian, nearly all of the females I know game, at least in some way. And I also think we need to stop the whole "well, sure, they play games, but only this type of game counts" stuff. It's yet another barrier.

Jez, money is definitely a problem. Developers create these games to appeal to certain demographics, and that's where the money is. Hopefully, though, developers will soon start focusing on other markets so there's not as much of a monopoly.

James, thank for the link man, I'll give it a read :)
Default_picture
August 26, 2009
I wasn't trying to criticize females that play games. I realize that there are a couple out there, but in reality, they're still a minority. Those statistics are usually taken from small samples, so they aren't representative of the entire population.

Two years ago, I attended the first large gaming event ever held on my college campus, and there was one female out of hundreds of males. Also, the only women that I've encountered that play games other than Mario Kart, Rock Band, or WoW have been online.

I do realize that there are some women out there who game, and I actually wish it was more common. I mean some of the female writers are especially great. I can't argue with most of your points Cody, I was just saying that I don't think it's as common as those statistics claim.
Default_picture
August 26, 2009
One idea is to make these games yourself. As an upcoming video game developer, I pretty much know for a fact that "the person who makes the game chooses the game idea", so if you want different ideas in games, you have to become the person who can make the games. Every game developer has heard a thousand and one game ideas, and they all get put at the end of the list that is already a thousand and one long of their own ideas.

Sounds impossible? Well I'm doing it right now...

One thing to complain about how others should be doing something differently than they are, another thing to do something about it yourself. The story that always comes to mind is Ferruccio Lamborghini (a tractor maker) complaining to Enzo Ferrari about his Ferrari, and was snubbed off. We all know Ferruccio's response was big (the creation of "Lamborghini") but what would the story sound had he just continued to complain.

So, do something BIG about this!!!
Default_picture
August 26, 2009
I also would like to see the details on the male vs. female gamer percentages. Although I have no accurate figures to pull up right now, it was always my understanding that females were more into the casual games, which accelerated mostly due to Internet browsing (broswer games). Please correct me on this as I would love to know the stats, but stats in detail enough to draw a conclusion from it.
Twitter_new_31
August 26, 2009
Brian, I don't doubt you've seen a lack of female gamers... I'm just saying what it's like where I am. As for the types of games people play, I use a lot of browser and "casual" games myself, which I guess is why I'd still count women (or men) who play them as gamers.

Matthew, I've gotten my data from different sources over the years (most places I've seen have said females make up around 37% to 40% of the people who play games, or that gamers are on average around 35-years old), though the ones I've trusted most have been from places like the ECA. As for game development, it was once my career of choice, but I found a love in writing about games instead. I won't be making games, so talking about them and debating ideas is the best I can do, sadly. Of course, everyone is at fault here; I'm not blaming developers alone. After all, they make money with the stuff talked about in this blog. As for casual/browser games, I'm not too picky on what makes a gamer a gamer, so if people play those games, regardless of their sex, I'd put them in the same place as the rest of us :)
Default_picture
August 26, 2009
Gotcha, guess we just had different experiences. Anyway, I really liked your article. I hope it didn't sound like I was tearing it apart.
Twitter_new_31
August 27, 2009
Brian, not at all man. A little discussion is what I'm hoping for, after all. Thanks for all your thoughts :)
Default_picture
August 27, 2009
Adding women to video games is what makes it sell. And that's what the big video game companies want.

Women sell. Bouncing jugs obviously sell. Who could blame the video game companies for taking advantage of the trend? After all, its a business and they need to earn money.

I agree with you that the consumers should also change in order for the industry to change.

Great article. ^_^
Default_picture
August 27, 2009
Its a marketing scheme. Honestly, I don't give a shit what women look like in games but some guys do. It helps out particular games to have a 'sexual interest'. If that gets more people to buy a good game, good for them. If it gets people to buy a bad game, then that is their fault.
Default_picture
August 27, 2009
This was featured on 1up just yesterday. I KNEW it looked familiar. Good job getting double the exposure. Interested in seeing more blogs that Tina's request generates.
100_0005
August 28, 2009
Cody, you've tackled a topic that can be controversial in an adult manner, and avoided all the generally stereotypical arguments associated with it. I am curious, however, about what most women think about this objectification. I know a lot of them don't like the idea of it, but would that stop them from purchasing the game for themselves or a loved one? I don't like the image most men are given in videogames either, but I wouldn't let it keep me from playing the games I want to play. I don't think any positive change is going to come in the industry until people start protesting with their wallets and not their mouths (or keyboards, as it were). Companies don't evolve until they are financially motivated to do so. Hopefully change will be coming soon and we can get the diversity in the presentation of games that you want so badly.
Pshades-s
August 28, 2009
You can argue that all forms of media give women the short end of the stick, because they do, but games are the worst of the bunch. The exceptions are few and far between (there's no way it's only 5 to 1, David) and the general apathy most gamers show towards the idea of trying to level the playing field is one of the bigger problems.

On the plus side, games are still a very young media and the era of games that even offer any commentary on gender/sexuality is even younger still. The situation can only improve because there's nowhere to go but up.
Default_picture
August 28, 2009
Sometimes I think people forget that the games industry is in it's infancy. A major reason developers shovel out games that appeal to the lowest common denominator is that most of them are in this to make money above all else so they only are concerned with what sells. As more and more people who have played games as a majority of their entertainment grow up we'll see people who want to make games because they love them and the money they make will be a fantastic bonus. I'm not under the illusion that this will mean we won't see sexist exploitation or immature ideas portrayed in games, only that the variety and creativity of the medium will grow.
Default_picture
August 28, 2009
Excellent article, couldn't agree more Cody. The lack of truly mature games is definitely a problem the industry has but I don't think the solution is as easy as telling developers to do things differently and having them stop catering to the same old demographic. After all alot of developers would go out of business if they did that.

I wish their was a simple answer to the problem, I want more mature games so bad. I am so freaking sick of playing generic violent game X over and over. What makes it worse is I'm still going to buy more of the same old same old no matter what I say I want because its all that's available to me. We cant exactly vote with our wallets when theirs barely anything else to vote for.

As for the objectification of women, that's probably got more to do with the people making the game as apposed to the people buying the game. Even teenage males don't want TnA 24/7.

Perhaps its simply because their aren't anywhere near as many women making games as there are men. If we had more ladies making our games then they'd be able to smack the modelers/artists over the head every time the armor looks to small or the boobs look too big. lol
Pshades-s
August 28, 2009
Perhaps its simply because their aren't anywhere near as many women making games as there are men.

The male/female ratio is way off the mark in Hollywood but they somehow manage to turn out female-friendly and even female-targeted material. It's more a question of who buys games, or at least who is perceived to be buying games.

Women at the movie theater or in Nielsen households are highly visible, but despite the studies or surveys there is still a scarcity of female gamers in the eyes of video game publishers. The women they do see are apparently nothing more than makeup and clothing hoarding fiends, because those are the only "girl games" that seem to be on the shelves.

Video games need a Titanic: a mega-blockbuster that has something for guys but is squarely aimed at women. James Cameron famously described his own Oscar-winning film as "a $200 million chick flick." A video game shouldn't even need to cost half that much.
Default_picture
August 28, 2009
You're on Bitmob, well done Cody!

I'd think that a few games would throw in some homely women just for variety's sake (Oblivion's ugly human face syndrome notwithstanding). But all women in games still have huge racks and are good looking... at least wean away form the former, you know?

For instance I'll take Alyx and Nathan Drake's homegirl (forgot her name) because at least they are normally proportioned. I remember cracking up in Red Faction: Guerrilla when Samanya, the blonde mission-giver, strolls around the Martian wasteland with her specially fitted spacesuit which deftly reveals her giant boobs. Really? That's how they design space combat suits?

It's insulting.
After all, its a business and they need to earn money.

This is it. the moment financial interests stop contaminating the industry there will be room to more diversity. We grow up when we get rid of obsessions like money, true for people, true for countries, true for us as species as well
Againstthewall
August 28, 2009
I like T & A in my videogames. Videogames are for entertainment anyway. It's a lot more fun to see a large boobed woman fall than it is to see normally proportioned one in the same predicament. Sometimes I think a lot of you analyze videogames too hard. They are fucking interactive cartoons for Christ's sake, get over it!
Default_picture
August 28, 2009
I know I'm dealing with something immature when I hope my wife doesn't look at the screen when I'm playing. That's a way too common feeling and not just with regards to oversexing: glorified violence, horrible writing and bad acting all make me question my choice of entertainment.

To me, a lot of the problem is due to there being no female developers. I work in a company of forty-plus, and there are no women (nor immigrants, nor anyone above 40). I know some 150+ developers and one of them is a woman. Surely that results in a skewed culture.

I really hope more women make it into the field, but mostly for selfish reasons: workplaces with a better sex balance just work a lot better than unbalanced ones. If we can get some more worthy entertainment products out of the door while at it, make it so.
Lance_darnell
August 28, 2009
I know I'm dealing with something immature when I hope my wife doesn't look at the screen when I'm playing


I really agree with this. I tried playing Noby Noby Boy and my Finacee thought I was doing LSD or something... I was playing Ninja Gaiden and she thought I was watching Anime Porn. Heck, once I was reading a Michael Donahoe post and she thought I was staring at cosplay porn!

But then later I saw her starring at the Donahoe post, so, once again...thanks Michael! :)
Twitter_new_31
August 28, 2009
Daniel, apathy is definitely one of our biggest enemies here. Lots of people just shrug their shoulders and ignore the problem, sadly.

Aaron, there is most definitely a skewed, male-centric thing going on in the game development community. There are a few hopefully women designers I can point too, but sadly women are a few and far between in this business. And if developers don't make games they're interested in, it will probably stay that way. It seems like an endless cycle.

Royce, it is insulting. Seeing women and men in the same game dressed in armor, and while the males are completely covered while the females thighs and breasts are showing... it's just, well, silly!

Joonas and Lance, I've had the same thing happen whenever female members of my family walk by the TV when I'm gaming. There's just too many instances of oddly-dressed women in games, and women acting like they're simply there to give the guy something to stare at. It's a little embarrassing, honestly, and hopefully we'll one day be playing games that women won't look at negatively when they catch it on the screen. Or better yet, play the games themselves!
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