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Rank-Up XP lets you earn bonus in-game rewards just for buying Pepsi products. Our panel of iconic game characters thoughtfully analyze whether it's a sugary-sweet offer or a fatty pile of crap.

In an industry that caters to detail-obsessed super-fans, nothing beats a fighting-game player's level of obsession. And that's a cool thing.

We traditionally think of games as something fun, but leave that concept behind, and you open up a lot of possibilities.

Apple's never fully supported gaming on the iPhone, but one small addition to the iPhone 5 could make it a true gaming platform.

DRM and Online Passes are now cutting used-game buyers out of key game modes. Our panel of iconic game characters decides once and all how much you deserve that.

Too many first-person shooters give off that same-old, same-old feeling. It's time to examine what actually makes an FPS great and reexamine what's gone wrong.

The next console war will be fought in the cloud, and that's going to change everything.

A source in a position to know claims the new Sony console will drop in early 2013, but is that a smart move on Sony's part?

Halo 4 needs to be a little less Halo and a lot more Reclaimer.

His darkest secrets revealed! Bitmob staff writer and global troublemaker Rus McLaughlin introduces himself to his pitchfork-wielding audience.

All signs point to the Xbox 360 dying a slow, painful death in Japan. Our all-star panel of game characters deliver their sensitive and heartfelt eulogies.

Too many people are turning the Online Pass model of day-one DLC into something worthy of revulsion. Here's how to stay on the straight and narrow.

Listen: The music in your game is what will make it memorable for years to come.

The crunch-time abuses at Team Bondi raised the question of whether game industry workers should unionize, but they won't. Ever. And that's not necessarily a bad thing.

No good product gives a customer two reasons to not buy it. From what Nintendo's shown us so far, the Wii U gives people three.

Our panel of management-level game characters weigh in: Should developers unionize, or are code monkeys made to be trampled?

If Blizzard plugs itself into the black market economy of gold farming as planned, the human rights abuses that might come with it are their responsibility, too.

Our panel of iconic game characters are all going to Hell after telling us what they'd do as leaders of their own religion.

You've died in games before, but El Shaddai kills you like the insignificant worm you are, and that has an interesting effect on the player.

Kirby Wii brings 4-player co-op -- courtesy of King Dedede, Waddle Dee, and Meta Knight -- to the pink spud's franchise. But it's just not much fun unless you play as Kirby...alone.