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Let Our Games Roam (Region) Free

Pshades-s
Tuesday, February 02, 2010

Editor's note: I've never understood why video games are "region locked." If I want to play a Japanese version of a game -- especially a game that's unavailable in the U.S. -- I should be able to without dealing with the trouble of importing it. Daniel examines the issue and how region locks can result in fewer sales for publishers and developers. -Jason



(This image originally appeared on Kotaku.com.)

The new calendar on my wall says 2010. I'm living in a futuristic world the likes of which the 10-year-old version of me could barely imagine. True, we don't have flying skateboards or cars yet (we've still got five years left before Back to the Future II becomes a complete travesty), but the speed at which information and entertainment can be delivered is staggering. When I first saw a photocopier, I was impressed. When I first heard about fax machines, I was amazed. Now it’s possible to transmit entire novels in the time it once took me to dial a rotary phone. This is nothing short of revolutionary.

Technology has shattered the natural barriers that once separated human beings. So why do we continue to erect electronic barriers in the form of region encoding?

 

I understand why the concept exists. Movies released to home video in one country are often still in theaters in another. Video games are another story. Games lack a theatrical-release window to protect and don't have cinema owners to appease. A preordered video game is exactly the same as a copy sold 6 months later in a bargain bin. Why saddle these discs with invisible locks? What’s in it for the publishers or platform holders?

In most cases, the language barrier is a perfectly adequate defense against importers subverting commercial-pricing schemes. It prevents Japanese Disney fans from buying U.S. Blu-ray discs on the cheap just as it discourages Square fans overseas from buying Japanese Final Fantasy games. Even when language is not an issue, the time and expense of importing is typically enough of a hassle to turn away customers. Yet PS3 owners could import Bayonetta (with full English dialogue and menus) in October 2009 while Xbox owners had to wait until January. Why not allow customers to choose what’s worth buying and what’s not? Why force eager consumers to put away their wallets?

An even more inexcusable policy is applying antiquated region locks to digital distribution, creating artificial divides to replace the natural ones that make importing a chore. When I learned Crackdown was available for just $20 on Xbox Games On Demand, I jumped at the chance to see what all the fuss was about. Yet my mere presence in Japan prevented me from making the purchase. Eventually I bought a used copy at GameStop for $10, denying Microsoft and Realtime Worlds any money from the sale at all.

What concerns me the most about this matter is the direction we’re headed in. Sony and Microsoft are relatively open-minded about region controls, but Nintendo has the tightest restrictions in the industry. Nintendo bars my U.S. Wii from viewing any Japanese content, nor can I even select Japanese menus for my wife’s sake. The Nintendo DS is region-free, but the DSi is not, which is a dramatic step backward. Considering Nintendo’s staggering lead in the market, I fear their strict policies send the wrong message to other platform holders.

Perhaps the simplest and strongest case against lockouts is that it denies customers access to content that is not available in any other form. Some Wii games will never be translated or released in any other country, but Nintendo has decided I am not allowed to play them. I’d love to try 1 vs 100 on Xbox Live, but since I don’t live in the United States, I can't even download it. Sony even segregates a free service like PlayStation Home, ensuring that my U.S. account will never be able to socialize with any other non-American PS3 owners.

It’s not like there isn’t a precedent for allowing consumers to peruse the global market as they see fit. Books, cassettes, and compact discs are regionless. Blu-ray discs have extremely limited protection when contrasted with DVDs. Handheld consoles have (traditionally) been region-free.

Indeed, I remember when the only regional restriction on video games was the shape of the cartridge.

It’s time to return to that era of normalcy and set video games free. For an industry feeling the pinch of the recession and one that is uniquely integrated with the Internet, no excuse exists for turning away paying customers based on where they live or shop. Let us play what we want, where we want. Ninety-five percent of consumers will never notice the difference, but the remaining 5 percent will respond by buying more goods.


Daniel Feit was born in New York but now lives in Japan. Follow him on Twitter @feitclub or visit his blog, feitclub.com

 
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Comments (25)
Default_picture
January 31, 2010
Most PS3 games are not region locked :)
Default_picture
January 31, 2010
PS3 games fall to the individual publisher I believe. More importantly Dan, you for get to mention Steam and its infuriating region coding which on occasion will not reveal on pre-orders that it is unavailable. Such as ME2 which says available worldwide till you try and purchase it, only to find Japan is IP restricted. Oh and the region cartridge thing would have worked for you and your fancy NTSC but not my PAL system. :(
Default_picture
January 31, 2010
Wait the DSi isn't region free? Dammit, I just purchased an import title because I heard they worked on all DS systems.
Fitocrop
January 31, 2010
[quote]When I learned Crackdown was available for just $20 on Xbox Games On Demand, I jumped at the chance to see what all the fuss was about. Yet my mere presence in Japan prevented me from making the purchase.[/quote] I'm righ there with you on that one, Daniel. Being a Mexican Xbox360 owner, It's really frustrating for me to not have access to the Xbox Live Indie Games market. I'm really interested in the independent game-development scene and I'm willing to use my MSPoints to experience all the new ideas that generate in it while at the sime time supporting young, up-and-coming developers, but since that component of the LIVE service is no available in my country -- the reason as to "why" complete eludes me -- I, sadly, can't. With regards to DVD region locks. I can understand region-locking big hollywood blockbusters that take time to arrive in other countries, but many independent or semi-independent films never see a theatrical release in many countries. Being a big film enthusiast, I often buy foreign-region DVDs -- and my brother always brings me stuff from the U.K. when he comes to visit -- and not being able to play them in my Xbox is a drag, I still have to keep my multi-region DVD player on top of it. Finally, I just wanted to say your post really spoke to me as one of the many users of digital media in the world. If it's worth something, you have my support. FIGHT THE POWER!
Pshades-s
February 01, 2010
Toby, I know and appreciate that very much. However, their third-place status does little to impress upon their competitors that more regional freedom is sound. Alex, I knew Steam had regional differences but I had no idea you could pre-order a game and then not get it. At least with Steam I've heard of people buying the game in one territory and then downloading it in another. With a region-locked disc, it's still locked no matter where you buy it. Brian, I believe DS software is still region-free, so unless you imported a DSi-specific title you should be alright. But still, that's a pain in the ass, isn't it? Roberto, I'm sure there are millions more like you dealing shut out by this insufferable system. It's funny, I complain but I'm definitely one of the lucky ones. I can access nearly everything on Xbox LIVE, including the Indie market.
Default_picture
February 01, 2010
Why do you look upon there status? If you enjoy games does it matter if it is in last place and you are enjoying region lock games while your friends are not?
Pshades-s
February 01, 2010
You misunderstand, Toby. I'm thrilled that the PS3 is the most forward-thinking home console when it comes to region encoding. It's not perfect, but it's pretty close. What disappoints me is that this generosity may go unnoticed in the long run because the console could turn out to be a money loser. Meanwhile, the tighter-than-ever Wii is the most popular device on Earth. It's a shame.
Default_picture
February 01, 2010
8) Glad to see it.
February 02, 2010
Canada doesn't even have movies on the PSN and Netflix pfffft we'll never see that shit. You know we still don't have Tevo
Default_picture
February 02, 2010
I'm from Asia and we get games from different regions here especially for the PS3. PS3 games aren't region locked so we get games from the US, UK, Australia, Japan and even Asia. The problem isn't because of the games themselves being region locked, it's that dlc is usually region locked. So I have to think about whether or not a game will have paid dlc in the future. I could also make PSN accounts for the different regions but I like my ESRB logo and R1 on the side of my cases. Personal preference. Same with PSP games. Piracy is still rampant here, so the Xbox 360 games are normally pirated and hence... region free in a sense.
Pshades-s
February 02, 2010
Paul, I didn't mention it but the video store is completely sealed to me. I still see ads for it but I clicking them does nothing. It's incredibly annoying. Nicholas, that's the less-than-perfect aspect of Sony's region-free policy I was alluding to. Why the games would have less restrictions than the DLC, I can't imagine. Are those pirated Xbox games being played online? I thought Microsoft used the heavy-hand approach in that department.
Default_picture
February 02, 2010
@Alex Beech PS3 games are not region locked but if you are lucky to have the BC PS3 then the PS2 games are region locked on it. 360 is the one with the publisher choice for region lock. Namco Bandai is famous for region locking, I was so sad to not be able to buy ToV and have the store tell me that the EU version release date was not even confirmed at the time of the US release.
Default_picture
February 02, 2010
@Nicholas & @Daniel - I hate to say this, but I know I can buy PSN cards for different regions and use it that way on my system. So for me DLC is not a problem when importing a title.
Default_picture
February 02, 2010
get rid of region lock and allow us the power of choice to buy where we like :P especially when it comes to digital content. I can understand the need to protect stores as people may shop in other countries because the currency exchange is better, however, digital is universal - why lock?
Default_picture
February 02, 2010
Great write up! This is my biggest peeve with the video game industry (and movie industry as well). Many publishers *cough*Namco-Bandai*cough* have lost many a sales from me because the games I want are region protected; not only physically but digitally! These games will likely [i]never [/i]be released outside of Japan, and even if they were it's not like importers are going to drastically change market perception. I'm thankful for companies like Atlus and Aksys who continually bring over titles; but they can only do so much. There are so many more titles I would like to play (even if I don't understand everything written). It just makes no sense. [b]PUBLISHERS, do you not want my money? my support?[/b] If possible, I would love the gaming press to start pushing the issue with publishers/developers. Interview them about their stances on region protection and keep asking why. Get past BS answers. Also I'd like to point out that while the Sony gives the appearance of forward thinking with region-free games, the PSN store is still region protected, and Blu-ray is still region protected (HD-DVD was region free BTW).
Pshades-s
February 03, 2010
Andrei, PS1 games are also region-locked, BC model or not. Toby, that's true but isn't that a waste of your time & money? Why can't a Little Big Planet costume be region-free? Christopher, it's a genuine mystery. What's the argument AGAINST me playing 1 vs 100? Lag? Unlikely. Eric, I didn't know that about HD-DVD. At least the Blu-Ray regions are quite generous.
Default_picture
February 03, 2010
I LOVE my region free PS3. I was able to import Afrika months before it was released here, and I honestly really like that game. (Must rental. It's not exciting--mostly, but it is satisfying) I also imported an Asian version of Aquanaut's Holiday, and I love that game. The translation is godawful, but it is a lot of fun to play and kicks the tar out of Endless Ocean. The PSN store isn't region free, but if a demo is out in Japan and you want it Sony makes it pretty easy to get access to it. Unlike Microsoft who I believe considers that a ban-worthy offense. The reason the PSN store is not region free from the get go is pretty obvious. It takes time and money to translate things so the people running Sony of Japan do not want to be expected to put everything into English, especially when it is something that is not going to be released in the U.S. Sony of American does not want to make the store accessible to everyone because the non-hardcore will get confused and bitch that things are not in English. The reason the hardcore can access the store but not purchase things easily is due to licensing issues preventing that. It sucks, but it isn't really in Sony's hands for the most part--same reason the video store is not in Canada. Making the system region open was a great idea though. That way publishers can find an audience outside their region if they wish (like Demon's Souls).
Default_picture
February 03, 2010
Alex, language excuses are just a cop-out; let the people bitch. Those who want the content should be able to purchase it (even if they don't understand it). Those that want it in their language can wait to see if it will be made available (if it ever does become localized). A simple warning should be all that is necessary to warn the consumer that they are about to purchase content not made for their region, and as such may not adhere to ratings for their area. The key point in all of this is that the choice should be up to the consumer, not the publisher. A business is in business to make money after all, and businesses aren't going to be getting my money if I can't run their content. Also, businesses lose even more potential sales of DLC for games that are region protected. Not to mention the possibilities of double-dipping should a game become localized. Also, don't overplay the region-freeness of the PS3. Blu-ray movies and PSN content is still region protected (what exactly are they protecting?). It's a step forward to be sure, but it can easily be taken away if taken for granted - [i]See: Nintendo DSi[/i]. And just like the PSN store, the Xbox 360 does allow for downloading demos from different regions (this is not a ban-worthy offense). However, just like the PSN store some digital content is region protected. It just boggles my mind. A developer makes a game to make money; a publisher releases a game with marketing support to make money; a consumer gives money to the publisher (usually through a third party) to get said game. Why break the chain by excluding people just because of geographic location?
Default_picture
February 03, 2010
"A simple warning should be all that is necessary to warn the consumer that they are about to purchase content not made for their region, and as such may not adhere to ratings for their area." It is NOT just a co-out. There are reasons that nobody thought Tatsunoko Vs. Capcom would be released here. If Sony has to worry about license holders for all regions then people in Japan would not be able to have all the items on their store and vice-versa. The language problem IS important as well, because the average consumer is kind of dumb. If they allowed just anybody to access items in a different region that are only available in a foreign language, it would make them look bad to people who have no idea why they bought a game that is only in Japanese. YOU may not think it is a big deal, but it would be a marketing shitstorm. Another big reason there is not easy access on PSN to out of region stuff is that each region has different rating systems, and believe it or not it costs quite a bit of cash to have a game rated by the ESRB, let alone translated. They are not allowed to put a game out for sale without an ESRB rating. [quote]"Also, don't overplay the region-freeness of the PS3. Blu-ray movies..."(are)"...still region protected (what exactly are they protecting?)."[/quote] Why are DVDs and Blu-Rays region locked? Well, that is a decision of the movie studios and not Sony. If they made it region free they would get the shit sued out of them (which almost happened with the PS2 in Japan). The best Sony can do is have a soft attitude to people making out of region accounts and downloading things, which is what they have. Also, I am not 100% sure, but I am pretty sure Microsoft has banned people in the past for doing the same thing. That is what I meant in my earlier post.
Default_picture
February 03, 2010
Alex, there are two different issues at hand here: region protection on physical media, and region protection on digital media. Language [i]is [/i]a cop-out, for physical media at the least. For your example Tatsunoko vs. Capcom was thought to never make it over due to a different market, and due to licensing through multiple companies in NA. Capcom took the chance and was able to work out some issues, but take note that some characters were not able to make it over due to licensing (which is also another issue that needs to me modernized). Since this game was not available digitally and only physically, tell me this: why should I not be able to import and play this game on a non-modded Wii? Licensing shouldn't be an issue as the game was technically sold through a Japanese retailer (the import store). Language should not be an issue as it should be up to the consumer whether they want to deal with the language barrier. I tire of the excuse of the dumb consumer as well. Why should I suffer due to their mistakes and this supposed shit storm for PR? It's basically catering to the lowest common denominator and a missed opportunity for a sale from someone who is interested in the product. YOU may think it a marketing shitstorm, but the reality is most people wouldn't even notice if marketing is doing their job. It's only the loudest voice usually heard, and that voice isn't necessarily the majority, nor is it always right. For digital distribution I can see your points as valid for ratings and I did gloss over it through a simple warning message. However, Micosoft Indie games are able to circumvent the ESRB ratings by requiring the Xbox 360 be online while the game is in play. Any game released through the Indie Games channel can be released globally (where Indie Games are available) at once without the need for ratings in each region. A similar method could be used here for full digital releases as well. As far as movie studios are concerned, perhaps they should start focusing on the global market? Blu-ray is better than DVD in having less regions, but why is it that HD-DVD was region free in its spec? Microsoft has not banned people in the past for creating out of regions accounts. I have a Korean and Japanese account myself and most recently had downloaded the Bayonetta demo. Finally, how can books and music have survived without region protection? I can import those without issues and they work. Region protection is something that was used in the past as a means of control of distribution as media was released at different times in different regions. As business become more global, archaic rules should be removed in favor of a more open business. I highly doubt there would be a huge mass exodus of importers by making games or movies region free. Instead what would happen is the appeasement of enthusiasts, while the common consumer base would get the titles during normal release/marketing periods.
Default_picture
February 04, 2010
I think I am giving you the wrong idea of my opinion. I am NOT in favour of region locking. I don't have any problem with people importing games and playing them, even if it means they need to mod their console. I am thrilled that the DS (not the DSi) and the PS3 let you play games that are out of region. I have imported games for both systems. I am simply giving you good reasons why SONY can't have their online store region free. I am not talking about games on a physical media, I am talking about items available on Sony's online store. [quote]I tire of the excuse of the dumb consumer as well. Why should I suffer due to their mistakes and this supposed shit storm for PR? It's basically catering to the lowest common denominator and a missed opportunity for a sale from someone who is interested in the product. YOU may think it a marketing shitstorm, but the reality is most people wouldn't even notice if marketing is doing their job. It's only the loudest voice usually heard, and that voice isn't necessarily the majority, nor is it always right.[/quote] I was only talking about the PSN in this case, for people downloading games in a different language unknowingly. I am not talking about people importing games, do you understand? If Sony put all their content from the Japanese PSN Store on the US PSN store and made it easily accessable do you have any idea how many complaints they would get? Let alone ESRB issues and licensing? I'm sorry you don't like it, but the reality is they just can't do that. There are pretty easy ways around it, and it does not cost much more than importing physical media, so I think in this respect Sony has done a GOOD JOB--especially in comparison the 360 or Wii. [quote]As far as movie studios are concerned, perhaps they should start focusing on the global market? Blu-ray is better than DVD in having less regions, but why is it that HD-DVD was region free in its spec? [/quote] Once again, I am NOT DEFENDING THE MOVIE STUDIOS! I am just stating a fact as to why Sony can't have region free playability. I don't agree with DVD's and such being region locked, but that is the fault of the film studios. Okay? [quote]I highly doubt there would be a huge mass exodus of importers by making games or movies region free. Instead what would happen is the appeasement of enthusiasts, while the common consumer base would get the titles during normal release/marketing periods. [/quote] I completely agree! That is what I have been saying. I think every film and every game console should be region free. Completely. I was just giving reasons as to why it is NOT as pertaining to Sony's online store in particular.
Lance_darnell
February 04, 2010
Eric and Alex, you guys have quite the debate going! You should both be on Larry King!
Default_picture
February 04, 2010
I don't even think I am debating! I am agreeing, but am being percieved as disagreeing. Whew.
Lance_darnell
February 04, 2010
@Alex - It is a good discussion either way!
Default_picture
February 04, 2010
I figured as much and that you were playing devil's advocate; so the questions I posed are more toward the devil's advocate line of thinking. I will admit though that I am quite passionate about this subject as there are many experiences I feel I missed out on just because I don't live somewhere else. On point of digital distribution I think I see where the confusion lies. Whereas you are describing a region-free DD model where a company just releases everything to every region, my thinking is more along the lines of what is currently in place - just region free. You would be correct in that there would be confusion among consumers (especially if not marketed properly), should companies make everything available in every region. However, it need not be that cumbersome for the companies. Those who want DD titles from other regions would set up additional accounts for each region they would want to download/purchase from. Those people who import know there are extra steps involved for bringing in a title. Likewise those who want to import DD games would also have the extra step of creating different accounts. By following this model, regular customers would still only see titles available for their registered region. And as I mentioned above concerning ratings, Microsoft Indie Games have a model where the user has to be online to play. While their reasoning may be different (I believe online is require so they can 'pull the plug' on a game if found inappropriate after release), a similar type model could still be implemented. My main issue with movie studios is that HD-DVD was region free. It was Sony's push of Blu-ray and possible buy-in of certain movie studios that set back region free movies; Sony only gets brownie points for making their games region free. I can understand your approach as to Sony's (and other publishers) reasoning, but at the same time understand that I was trying to talk their language as well: $$$. Exactly what they're not getting from me, which like I said is baffling to me because of the seemingly global nature of the companies. Like you, I'm trying to give reasons as to why companies are living in the past. It is a good discussion though, thanks!

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